What are the responsibilities and job description for the Director of Marketing position at Fresh Baguette?
Fresh Baguette is a fast-growing, artisanal bakery known for its high-quality standards and modern atmosphere. The company was founded in Bethesda, MD in 2013, to bring fresh, made-from-scratch organic breads, pastries, sweets, and croissant items inspired by bakeries in France to the DMV area. We have expanded to eight retail locations, two production bakeries, and a thriving wholesale business. We serve coffee shops, restaurants, hotels, and grocery stores with fresh products every day, 365 days a year.
Our mission is to offer our customers unique moments of indulgence that are delicious to every sense. We are passionate about quality and take great pride in everything we do. This value is evident in everything we do, from the smell of scratch-made artisanal croissants and organic bread baking fresh throughout the day to the beauty of hand-crafted pastries, delicious coffee, and savory creations delivered in a warm and inviting atmosphere.
Position Overview
The Director of Marketing will oversee all aspects of marketing, brand strategy, and customer engagement to support the growth and success of Fresh Baguette. This role requires a strategic thinker with hands-on experience in digital marketing, community engagement, and multi-unit retail marketing. The Director will manage marketing campaigns, develop strategies for new store launches, and build a loyal customer base through innovative and impactful initiatives.
Key Responsibilities
Strategic Leadership
Develop and execute a comprehensive marketing strategy to drive foot traffic, sales, and brand awareness across all locations.Plan and manage marketing efforts for new store openings, including pre-launch campaigns, grand openings, and post-launch initiatives.Establish and maintain the brand identity, ensuring consistency in messaging and design across all touchpoints.
Campaign Management
Create and oversee seasonal campaigns, product launches, and promotions to drive customer engagement and revenue growth.Design localized marketing plans for each location, tailored to community demographics and customer behavior.
Digital Marketing
Lead the digital marketing strategy, including social media management, email campaigns, and online advertising.Optimize the company website and online ordering platforms to enhance customer experience and maximize sales.Use SEO, SEM, and analytics tools to improve digital performance and visibility.
Community Engagement
Manage a field marketing coordinator and assist with community activations
Customer Loyalty and Retention
Develop and manage a customer loyalty program to increase repeat visits and build brand loyalty.Use CRM tools to segment customers and deliver personalized marketing campaigns.
Team Management
Lead and mentor the marketing team, providing direction and support to achieve departmental goals.Collaborate with store managers and staff to ensure smooth execution of marketing initiatives.
Analytics and Reporting
Monitor and analyze the performance of marketing campaigns, using data to refine strategies and demonstrate ROI.Provide regular reports to leadership on marketing effectiveness, sales trends, and customer insights.
Qualifications
Experience: 5 to 7 years in marketing, preferably in multi-unit retail, food and beverage, or hospitality.Education: Bachelor's degree in Marketing, Business Administration, or a related field. MBA or advanced certifications are a plus.Skills:Proven ability to develop and execute successful marketing strategies.Expertise in digital marketing tools and platforms, including social media, email marketing, and Google Analytics.Strong project management and organizational skills with the ability to handle multiple priorities.Excellent written and verbal communication skills.Knowledge of local store marketing and community engagement practices.Attributes:Creative thinker with a hands-on approach.Data-driven decision-maker with strong analytical skills.Passion for food, baking, and community building.
What We Offer
Competitive salary and performance-based bonuses: $100,000 base annual salary.Opportunities for professional growth in a fast-expanding company.A collaborative and supportive work environment.Employee discounts on bakery products
Requirements
Authorization to work in the U.S. without sponsorshipAbility to drive to different retail locations across DMV
Why Join Fresh Baguette?
Be part of a fast-growing, entrepreneurial company that values innovation, quality, and its people.Play a key leadership role in shaping the future of the brand.Work alongside a passionate, diverse, and dynamic team.
Job Types: Full-time, Salary
Pay: $100,000 a year
Benefits
Health and Dental InsurancePaid Time OffMonthly Wellness ReimbursementAnniversary Gift CardFree Lunch401(k) and 401(k) MatchEmployee Discount
Restaurant Type
BakeryCaféCoffee shop
Weekly Day Range
Monday to FridayWeekends
Work Location:
Multiple retail locations across Washington DC, Maryland, and Virginia
Learn more about us at https://www.freshbaguette.net/
If you are a dynamic and results-oriented marketing professional passionate about growing a beloved local brand, we would love to hear from you!
To Apply: Please send your resume and a cover letter detailing your experience and vision for this role to
PI268142507
Our mission is to offer our customers unique moments of indulgence that are delicious to every sense. We are passionate about quality and take great pride in everything we do. This value is evident in everything we do, from the smell of scratch-made artisanal croissants and organic bread baking fresh throughout the day to the beauty of hand-crafted pastries, delicious coffee, and savory creations delivered in a warm and inviting atmosphere.
Position Overview
The Director of Marketing will oversee all aspects of marketing, brand strategy, and customer engagement to support the growth and success of Fresh Baguette. This role requires a strategic thinker with hands-on experience in digital marketing, community engagement, and multi-unit retail marketing. The Director will manage marketing campaigns, develop strategies for new store launches, and build a loyal customer base through innovative and impactful initiatives.
Key Responsibilities
Strategic Leadership
Develop and execute a comprehensive marketing strategy to drive foot traffic, sales, and brand awareness across all locations.Plan and manage marketing efforts for new store openings, including pre-launch campaigns, grand openings, and post-launch initiatives.Establish and maintain the brand identity, ensuring consistency in messaging and design across all touchpoints.
Campaign Management
Create and oversee seasonal campaigns, product launches, and promotions to drive customer engagement and revenue growth.Design localized marketing plans for each location, tailored to community demographics and customer behavior.
Digital Marketing
Lead the digital marketing strategy, including social media management, email campaigns, and online advertising.Optimize the company website and online ordering platforms to enhance customer experience and maximize sales.Use SEO, SEM, and analytics tools to improve digital performance and visibility.
Community Engagement
Manage a field marketing coordinator and assist with community activations
Customer Loyalty and Retention
Develop and manage a customer loyalty program to increase repeat visits and build brand loyalty.Use CRM tools to segment customers and deliver personalized marketing campaigns.
Team Management
Lead and mentor the marketing team, providing direction and support to achieve departmental goals.Collaborate with store managers and staff to ensure smooth execution of marketing initiatives.
Analytics and Reporting
Monitor and analyze the performance of marketing campaigns, using data to refine strategies and demonstrate ROI.Provide regular reports to leadership on marketing effectiveness, sales trends, and customer insights.
Qualifications
Experience: 5 to 7 years in marketing, preferably in multi-unit retail, food and beverage, or hospitality.Education: Bachelor's degree in Marketing, Business Administration, or a related field. MBA or advanced certifications are a plus.Skills:Proven ability to develop and execute successful marketing strategies.Expertise in digital marketing tools and platforms, including social media, email marketing, and Google Analytics.Strong project management and organizational skills with the ability to handle multiple priorities.Excellent written and verbal communication skills.Knowledge of local store marketing and community engagement practices.Attributes:Creative thinker with a hands-on approach.Data-driven decision-maker with strong analytical skills.Passion for food, baking, and community building.
What We Offer
Competitive salary and performance-based bonuses: $100,000 base annual salary.Opportunities for professional growth in a fast-expanding company.A collaborative and supportive work environment.Employee discounts on bakery products
Requirements
Authorization to work in the U.S. without sponsorshipAbility to drive to different retail locations across DMV
Why Join Fresh Baguette?
Be part of a fast-growing, entrepreneurial company that values innovation, quality, and its people.Play a key leadership role in shaping the future of the brand.Work alongside a passionate, diverse, and dynamic team.
Job Types: Full-time, Salary
Pay: $100,000 a year
Benefits
Health and Dental InsurancePaid Time OffMonthly Wellness ReimbursementAnniversary Gift CardFree Lunch401(k) and 401(k) MatchEmployee Discount
Restaurant Type
BakeryCaféCoffee shop
Weekly Day Range
Monday to FridayWeekends
Work Location:
Multiple retail locations across Washington DC, Maryland, and Virginia
Learn more about us at https://www.freshbaguette.net/
If you are a dynamic and results-oriented marketing professional passionate about growing a beloved local brand, we would love to hear from you!
To Apply: Please send your resume and a cover letter detailing your experience and vision for this role to
PI268142507
Salary : $100,000
