VP of Growth

Brief Description

About Us

We’re FreshDirect, we’ve offered the best selection of fresh food since 2002, and we can proudly say that we pioneered online grocery shopping. From our state-of-the art facility in the Bronx, we provide grocery delivery to the greater New York City metropolitan area, with seasonal service to eastern Long Island and the Jersey Shore. FreshDirect is building a better food system by bringing people closer to the highest quality, freshest food possible through a best-in-class delivery experience. We do this by having higher standards, sourcing locally and sustainably, and caring more for the people and communities we serve.

The Role

FreshDirect is seeking a Vice President of Growth to lead our performance-driven, customer-centric growth strategy. This is a pivotal leadership role responsible for driving topline revenue through the oversight of Retention & Lifecycle Marketing, Performance & Digital Media, and the development of a data-informed, high-impact promotional strategy.

You’ll work in close partnership with the Analytics, Creative, Product and Integrated Marketing teams to identify and activate the most effective levers for sustainable growth. This role is for a nimble, curious, and analytical leader who is passionate about building and scaling growth systems in a highly competitive e-commerce space.

What You’ll Do

• Lead all growth initiatives focused on driving topline revenue across new and existing customers, with a strong emphasis on ROI and customer lifetime value.
• Oversee Retention & Lifecycle Marketing creating segmented and personalized campaigns that deepen engagement and extend customer LTV.
• Oversee Performance/Digital Marketing across paid digital channels (search, social, programmatic, affiliate, etc.), ensuring optimal spend efficiency and CAC.
• Develop and implement a strategic and data-informed promotional strategy -- using discounts and offers as levers to influence desired customer behaviors, drive acquisition, reactivation, and retention in a profitable way.
• Collaborate closely with the Analytics team to identify actionable insights across cohorts, campaigns, and touchpoints. Use data to drive continuous testing, learning, and optimization and further increase LTV across audiences.
• Partner with the Product team to enhance site and app experiences that support conversion and engagement goals
• Work hand-in-hand with the Creative and Integrated Marketing teams to ensure campaigns are cohesive, high-impact, and aligned with brand strategy.
• Identify creative, non-traditional, and cost-effective growth strategies—going beyond paid media and promos.
• Balance startup scrappiness with scaled execution -- move quickly, test frequently, and build systems for repeatable success.
• Be an empathetic and inspiring people leader, capable of developing and mentoring a high-performing growth team as well as across functions.
  
  

What You Bring

• 10–15 years of experience in e-commerce/DTC growth, with deep expertise in performance marketing, lifecycle marketing, and promotions.
• Proven experience developing and optimizing promo strategies that balance growth and profitability.
• Strong analytical mindset and fluent in data -- comfortable using data to make decisions, build forecasts, and identify growth opportunities.
• Background in a fast-paced startup environment, ideally complemented by experience operating at scale.
• Excellent cross-functional collaborator with a proven ability to influence senior stakeholders and drive alignment.
• Highly strategic but equally comfortable getting into the weeds and executing.
• Experience in a relevant category (e.g., food, grocery, delivery, CPG, or consumer e-commerce) is highly preferred.
• Deep knowledge of LTV, CAC, churn reduction strategies, and CRM best practices.
• A natural problem solver who thrives in ambiguity and enjoys building.
• Exceptional leadership and team development skills -- empathetic, inspiring, and action-oriented.
• Must be based in NYC and available to work in the office five days per week.
  
  

What We Offer

• The expected compensation for this role is $250,000 per year, depending on experience and qualifications. Final compensation will be discussed during the interview process.
• Time Off: PTO, Safe & Sick Time, and Paid Holidays.
• Health Benefits: Medical, vision, dental and voluntary disability benefits.
• Financial Benefits: 401(k) employer match and life insurance.
• Location: Our state-of-the-art campus is located in the Bronx, featuring an on-site gym, cafeteria and an employee market. We offer free on-site parking and provide an employee shuttle service from nearby MTA stations.
• People Investment: We offer on the job training to our operations and transportation team members to facilitate career advancement. Additionally, we invest in leadership development programs that provide opportunities for professional growth. We have also partnered with local colleges to offer tuition discounts.
• Perks: Employees can take advantage of a 20% employee discount on online orders and at our wine store. Our on-site employee market showcases our products at substantial markdowns. Additionally, we organize vendor spotlights and engagement events that give employees the opportunity to experience our products firsthand.
  
  

Our Culture

We embrace an in-office culture, composed of individuals who thrive on the collaboration and energy that comes from working together in a shared space. We are looking for people who excel in this environment, where physical presence enhances connections and engagement. At FreshDirect, we've created an environment that thrives on teamwork, where associates can innovate, grow, and have successful careers. Many of our leaders have successfully come up through our ranks. Because of our team's extraordinary efforts, we are a leading innovator in the e-commerce and grocery industries.

Equal Opportunity

We are proud to be an equal opportunity employer. Fresh Direct, LLC and its affiliates do not discriminate against applicants or employees because of their race, color, citizenship status, national origin, ancestry, gender, disability, sexual orientation, age, religion, creed, marital status, veteran status, domestic violence victim status, political affiliation, or any other factor protected by federal, state, or local law.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by the Team member(s) assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Position Expectations may be subject to change as the needs of the organization changes.