Video Content Creator (Social Media)

Do you love scrolling TikTok? Does CleanTok clear your mind? The Video Content Creator US and Canada will be responsible for developing and overseeing the vertical video content for the O-Cedar brand in the US and the Vileda brand in Canada. This role will focus on the strategy, content creation, and influencer management primarily on TikTok and Instagram reels, working closely with our agency partners and community management teams to ensure a seamless, consistent, and compelling brand experience across all vertical video channels through owned branded creative content. This role owner will partner very closely with the Senior Brand Managers in the US and Canada as well as the Digital Media Strategy US/CA Team and will report to the Omnichannel Brand Dr US/CA.

(This role is a hybrid role; the Omnichannel team is remote but the social content studio is located in Aurora, IL and will require someone to be onsite 1-2 days per week to create videos.)

Responsibilities

• Lead the strategy, ideation, and creation (production, editing, and posting) of O-Cedar (US) and Vileda (CA) vertical videos for both brands, with a focus on TikTok, Instagram reels, YouTube shorts, and Pinterest.
• Lead influencer direction and management in conjunction with agency partners and Sr Brand Managers.
• Work with agency partners and Sr Brand Managers to ensure vertical video asset look and feel, cohesive to guidelines and other brand content.
• Work with Consumer Affairs community management team to identify proactive video engagement opportunities and social listening trends.
• Support Omnichannel Brand Dr US/CA in developing, planning, and coordinating O-Cedar and Vileda brand content strategies across communication platforms.
• Partner with O-Cedar and Vileda Digital Media teams to coordinate paid media tactics, budgets, and strategies for vertical video platforms.

Qualifications

• Degree in communications, marketing, or video preferred.
• Fluent English required; French and/or Spanish language knowledge a bonus!
• At least 1 year of experience and proven record in Digital, Content Marketing, or Video Production, including experience with the creation of TikTok videos. Ideally FMCG experience in Omnichannel Marketing, Digital, Social, Communication or Brand management.
• Solid technical knowledge of all relevant video production tools, platforms, and trends. Must possess video production and editing skills.
• Understanding of tools and metrics for planning, analytics, and data management for social media.
• Compliance and Legal knowledge in Digital.
• Experience in partnering and supervising outside vendors and agencies.
• Strong storytelling, communication, persuasion, and collaboration aptitude, with a consumer centric mindset and ability to think in video and brands. Deep understanding of consumer full funnel journey.
• Strong coordination and project management skills.

Company Introduction

Freudenberg Household Products (FHP) is the consumer products and professional cleaning product division of the Freudenberg Group – a multi-billion dollar, multi-national, privately held organization headquartered in Germany. The Freudenberg Group employs some 50,000 people in 60 countries worldwide and generates sales of over 10 billion euros. Freudenberg has businesses in the automotive, medical device, battery and fuel cell division and focuses on continuously developing new technology in every sector.

In some parts of the world, our division is known as Freudenberg Home and Cleaning Solutions (FHCS) and has individual operating companies in many countries, employing more than 3,200 people and hosting a distribution network in 35 countries. Our vision, making our world cleaner, includes a mission of providing superior home and cleaning products that are built to last for consumer households and professional cleaners.

O-Cedar is the well-established brand of FHCS in the United States. The products have more than 115 years of history in the US market and O-Cedar is the number one brand in the durable floor cleaning category in the US. O-Cedar products can be found in many retailers such as Walmart, Target, Home Depot, Costco and Amazon. In Canada, the brand is known as Vileda. It is the strength of our leading brands such as Vileda and O-Cedar that we continuously reinvent our solutions to make the consumers’ lives easier.

Our Vileda Professional team develops and manufactures leading edge cleaning solutions for professional users in various application areas, such as Healthcare, Controlled Environment, and General Building Cleaning. With over 50 years in the business, we know what needs professional users in different environments have. We offer solutions that help them to clean faster, more effectively, and at lower total costs. Based on sustainability principles, innovation in cleaning has always been a main focus in the daily work of Vileda Professional.

2025 Benefit Summary for US Office/Remote/Production Salaried Employees

At Freudenberg, we believe that our employees are our greatest asset. That’s why we offer a comprehensive benefits package designed to support your health, well-being, and professional growth. From competitive salaries and health insurance to professional development opportunities and work-life balance initiatives, we are committed to providing a rewarding and supportive work environment. Join us and be part of a team that values your contributions and invests in your future.

• Health and Wellness:
• Comprehensive medical, dental, and vision insurance for FTE (30 hours/week) through Blue Cross Blue Shield (BCBS), offering multiple plan options to fit your needs.
• Flexible Spending Accounts (FSA) for health and dependent care, and Health Savings Accounts (HSA) for high deductible plan.
• Short & long-term disability; basic life & AD&D.
• MDLIVE: 24/7, on-demand, virtual visits with a board-certified doctor or nurse practitioner for minor illnesses, as well as board-certified psychiatrists, psychologists, and other licensed clinicians.
• Health Advocate: assistance with enrollment questions, complex conditions, find specialists, address eldercare issues, clarify insurance coverage, work on claim denials, and help negotiate fees for non-covered services.
• Financial Benefits:
• Competitive salary and annual variable bonuses.
• 401(k) retirement plan with company match at 100% of the first 3% you contribute, and 50% of the next 2%. You are always 100% vested in all contributions to the plan!
• Referral Bonus of $2,500 for Salaried/Office positions & $750 for Hourly positions.
• Work-Life Balance:
• For applicable non-production positions, we offer hybrid work (2 days/week remote) & provide a one-time $300 stipend to enhance your remote work capabilities. While in the office, the dress code is business casual.
• Annual paid time off includes 17 days PTO 3 sick/personal days 12 holidays.
• 8 hours VTO (Volunteer Time Off), in addition to company sponsored volunteer opportunities.
• 2 weeks parental leave (new parents within 6 months of the birth or adoption of a child, after 2 months of employment).
• Finished your 40 hours? At 2:00 on Friday, leave for the weekend!
• Professional Development:
• Tuition reimbursement (up to $5,250/annual) and continuing education opportunities.
• Access to LMS (Learning Management System) that includes LinkedIn Learning.
• Additional Perks:
• Employee Assistance Programs (EAP): call 24/7 for confidential assistance with nearly any personal matter you may be experiencing (examples include money, legal services, identity theft recovery, health, family, and work). You and your family have access to six free consultations with a licensed clinician per issue per calendar year.
• BenefitHub: save on thousands of items through an easy-to-use, exclusive discount marketplace that includes discounts on travel, hotels, restaurants, car rentals, your favorite local establishments and much more!
• Company-sponsored social events.

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law. #LI-MN

We respectfully request that recruitment agencies and third-party recruiters refrain from contacting us regarding this position.