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Luxury Resort Sales Director

Frey Consulting Group
Windham, NY Full Time
POSTED ON 4/5/2025
AVAILABLE BEFORE 5/1/2025

The Frey Consulting Group is seeking an experienced and dynamic Director of Sales to join our leadership team. The ideal candidate will be responsible for driving group sales, fostering relationships, and thriving in a fast-paced environment.

The Director of Sales will manage a team of three, including a corporate sales manager and a sales coordinator, reporting directly to the General Manager and CEO. The ideal candidate is a motivated self-starter who thrives in a "roll up the sleeves, get it done" culture and is driven by performance-based compensation linked to achieving sales goals.

This is a full-service boutique resort located on 20 scenic acres in the Catskills. The property offers a wide range of amenities, including a large heated pool, recreation room, pickleball courts, wood-fired saunas, electric bikes, and a dog run. It also features 4,000 square feet of event space, plus an additional 1,500 square feet of breakout rooms.

  • Revenue Management: Meet and exceed budgeted revenue goals as well be instrumental in driving sales and budgets as the property grows
  • Group Sales: Increase group bookings with a focus on corporate executive retreats and weddings
  • Sales Strategy: Develop and execute sales strategies through key channels, including MPI, CVENT, Helms Brisco, and destination meeting planner networks
  • Team Leadership: Lead, coach, and inspire a sales team of three, cultivating a high-performance and collaborative environment
  • Business Development: Proactively generate new business by building relationships with meeting planners and increasing wedding bookings

The ideal candidate should have a minimum of 5 years of sales experience in the hospitality industry, preferably in a boutique hotel or resort setting. They should have a proven ability to meet and exceed sales targets while growing revenue streams.

They should also have strong knowledge of corporate group and wedding sales, with experience using platforms like MPI, CVENT, and Helms Brisco. Demonstrated leadership skills with experience in managing and growing a high-performing sales team are also essential.

We offer competitive base salary with substantial bonus potential tied to achieving sales goals. Medical and Dental benefits available after 90 days of employment. Opportunities for career advancement as the resort continues to expand.

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