What are the responsibilities and job description for the Marketing and Communications Manager position at Friendly Senior Living?
Position Summary
Every effort has been made to identify the essential functions of the Marketing and Communications Manager position. The Marketing and Communications Manager manages and executes marketing and public relations functions for the Friendly Senior Living continuum.
Every effort has been made to identify the essential functions of the Marketing and Communications Manager position. The Marketing and Communications Manager manages and executes marketing and public relations functions for the Friendly Senior Living continuum.
Essential Job Functions:
- Assists in the annual development of strategic marketing plans for affiliates of the Friendly Senior Living continuum. Implements key action items identified.
- Ensures brand identity and integrity throughout the Friendly Senior Living continuum.
- Writes and prepares the Friendly Journal, press releases, annual report, annual appeal direct mail, internal communications and other marketing communication tools such as direct mail, web content and social media content.
- Periodically updates organizational website and social media venues.
- Maintains media list for press and broadcast purposes. Responds to media inquiries.
- Coordinates the creation and distribution of print and broadcast advertising for Friendly Senior Living and its affiliates.
- Participates in planning and implementing public relations activities and special events.
- Serves as liaison with digital marketing agency to establish strategic plan and assist with implementation.
Other Job Functions:
Performs other duties as required by the Vice President of Marketing and Development from time to time.
Expectations of the Position:
Performs other duties as required by the Vice President of Marketing and Development from time to time.
Expectations of the Position:
- Dependable, report to work on-time for every schedule shift (ready to work at beginning - start of shift) and work full schedule shifts unless physically unable or pre-approved Paid Time Off (PTO) which includes personal and vacation.
- Willing and able to work overtime and weekends as required by the position and/or approved by management.
- Have reliable transportation to and from work.
- Must be clean and neat in appearance and have a “friendly” service-oriented personality.
- Abide by work-related / job procedures and organization policies; (refer to the Employee Handbook).
Qualifications of the Position:
- Education: Bachelor degree from a recognized college or university or equivalent.
- Experience: Five years public relations and/or marketing experience.
- Skills: Able to speak and write convincingly. Computer literacy essential. Working knowledge of word processing and presentation programs.
- Licenses / Certifications:
Conditions of Employment:
- Work is performed in a clean, well lit, “Home-Like,” nursing Home setting.
- Employee must be able to perform essential job functions (reasonable accommodation may apply).
Physical Requirements
- Refer to attached Physical Requirements form.
- Must meet the general health requirements set forth by Friendly Home.
- May be requested to assist in the evacuation of Members or perform other procedures to protect the safety of Members, visitors and team members during emergency situations.
NOTE: This job description is not intended to be all-inclusive and very effort has been made to identify the essential functions of the above position. However, this job description in no way states or implies that the duties specifically identified are the only duties required to perform this position. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or is an essential function of the position. Employees may perform other related duties within Federal and/or State regulations to meet the ongoing needs of the organization. This job description is not a guarantee of employment for any set period and that either the organization or employee may terminate employment at any time with or without case. Furthermore, this job description may be added to or revised at any time.
