What are the responsibilities and job description for the Marketing & Community Engagement Coordinator position at Frontera Healthcare?
Description
The Marketing & Community Engagement Coordinator will play a key role in promoting the organization’s mission, programs, and initiatives to the community. This position is responsible for developing and implementing marketing strategies, managing digital and print communications, coordinating community engagement activities, and fostering partnerships to enhance the organization’s visibility and support.
Requirements
Duties and Responsibilities:
- Develop and execute marketing plans, including social media, email campaigns, and printed materials, to support organizational goals.
- Manage and create content for the organization’s website, social media platforms and other communication channels.
- Plan, coordinate, and execute community engagement events, outreach initiatives and sponsorship opportunities.
- Establish and maintain relationships with community partners, stakeholders and media representatives to promote organizational initiatives.
- Support fundraising campaigns by creating promotional materials and assisting with donor engagement efforts.
- Monitor and evaluate marketing and engagement strategies, preparing reports and recommendations for the Development Officer.
- Assist the Development Officer in identifying opportunities to enhance public awareness and community involvement.
- Uphold FHN's mission, vision and values in all professional activities.
Skills, Knowledge, Credentials, and Experience:
- Proficient understanding of marketing, advertising and public relations strategies.
- Strong interpersonal skills to build and maintain effective relationships with community members, agency personnel and media representatives.
- Knowledge of the social, cultural, medical and economic factors of the community served.
- Strong team-building skills with the ability to support and sustain a collaborative culture.
- Preferred bilingual (English and Spanish) skills, both verbal and written.
- Bachelor Degree. Desired majors include Marketing, Communications, and Public Relations, but open to other majors if candidate has applicable experience.
- Excellent oral and written communication skills, including public speaking.
- Proficiency in Microsoft Office Suite, graphic design tools, social media management platforms, analytics tools, and internet-based applications.
Work Hours and Other Requirements: 40-hour work week, but must be able to work flexible hours, including evenings and weekends. Some travel within our service area when needed.
