Marketing Manager

The Marketing Manager will lead the organization’s marketing and community engagement efforts, ensuring a strategic approach to promoting the organization’s mission, programs, and initiatives. This role is responsible for overseeing marketing strategies, managing digital and print communications, supervising marketing personnel, and fostering partnerships to enhance the organization’s visibility and support. The Marketing Manager will also provide leadership in branding, outreach, and public relations while ensuring the execution of campaigns aligns with organizational goals.

Duties and Responsibilities:

• Develop and implement comprehensive marketing and communication strategies to increase brand awareness and engagement.
• Lead and manage the marketing team, providing guidance, mentorship, and professional development opportunities.
• Oversee the creation and execution of marketing plans, including digital campaigns, print materials, and media outreach.
• Manage and optimize content for the organization’s website, social media platforms, and other communication channels.
• Establish and maintain relationships with community partners, stakeholders, and media representatives to promote organizational initiatives.
• Lead the planning, coordination, and execution of community engagement events, outreach initiatives, and sponsorship opportunities.
• Develop and monitor key performance indicators (KPIs) to assess the effectiveness of marketing efforts and provide regular reports to leadership.
• Oversee the design and production of promotional materials, ensuring brand consistency and effectiveness.
• Support fundraising campaigns by developing marketing strategies and donor engagement initiatives.
• Collaborate with internal departments to ensure cohesive messaging and alignment with organizational priorities.
• Uphold FHN’s mission, vision, and values in all professional activities.

Skills, Knowledge, Credentials, and Experience:

• Strong leadership and management skills with experience in team development and performance coaching.
• Advanced understanding of marketing, advertising, and public relations strategies.
• Excellent interpersonal and relationship-building skills to engage with community members, agency personnel, and media representatives.
• Ability to derive key insights related to the social, cultural, medical, and economic factors of the community served.
• Strong project management skills with the ability to handle multiple initiatives simultaneously.
• Proficiency in data-driven marketing strategies, analytics, and reporting.
• Bachelor Degree. Desired majors include Marketing, Communications, and Public Relations, but open to other majors if candidate has applicable experience.
• Minimum of three years of experience in marketing, communications, or a related field.
• Excellent oral and written communication skills, including public speaking and presentation abilities.
• Proficiency in Microsoft Office Suite, graphic design tools, social media management platforms, analytics tools, and internet-based applications.

Work Hours and Other Requirements:

40-hour work week, but must be able to work flexible hours, including evenings and weekends. Some travel within our service area when needed.