VP of Marketing

• This is a remote position based in the EST time zone in the United States. 

• Provide leadership to existing marketing team.
  • Direct management of team members and accountability for overall team performance.
  • Continue to develop the marketing team both in acumen and the addition of resources as needed.
• Coordinate marketing priorities with executive team to ensure alignment across divisions and geographies.
• Execute marketing / communication campaigns to our key hotel brand customers
  • Partner with the brand marketing teams to exploit all available channels
  • Direct mail to branded properties
  • Facilitate regional webinars / events
  • Drive positive sentiment and excitement with existing customers
• Increase FPG social media following
  • Get FPG LinkedIn followers to 100K
  • Execute LI Ad campaigns targeting key roles in hospitality in key travel markets
    • Revenue management, finance, General Managers, asset management etc.
  • Establish a following of at least 10k on both Tik Tok and Instagram, targeting frontline workers
    • Build an influencer identity that raises awareness of income potential for frontline workers in locations working with FPG
  • Execute SEO campaigns targeting revenue management and hotel finance
• Generate Inbound inquiries from Marketing Activities
  • Drive requests for info or demo inquiries from social media and website traffic
  • Build to 50 inquiries per month by the end of 2025
    • Resulting in 25 sales leads per month by the end of 2025
• Establish a presence in key industry trade media and podcasts
  • Get at least one new article published in a trade each month
  • At least one appearance on a trade podcast each month
  • Publish an FPG proprietary index to the hospitality press each month
    • Make it an industry standard
  • Promote the FPG Champion Certification in global trade media
    • Establish the credibility of the certification foundational to it being a “gold standard” for front desk leadership
• Establish standard practices for new features and product releases
  • Multi-channel communication
  • Hype pieces
  • Press releases
• Develop and manage a formal referral process on IN-Guage
  • Clients, partners and team members can utilize to capture the referral
  • Facilitate promotions/rewards to the referrer
• Manage and coordinate the events / conference budget internationally
  • Standardize the process for lead follow-up after the events
  • Establish communication cadences to drive leads to opportunities
• Contribute to new product design, launch, and promotion to the market
  • Lead the messaging and promotion of new features and products
  • Participate in design and planning of new features and products to help ensure market receptivity
• Strategic Partnerships: Establish partnerships with hotel associations/trade bodies in key hospitality markets (Singapore, Las Vegas, Hong Kong, New York, Japan, etc.) to boost visibility and create business opportunities/trade show speaking opportunities.

• Ongoing Brand standardization in use with documents, tools, templates, etc.
• Develop Multilingual Marketing Collateral: Develop localized marketing materials for Japan and China to ensure FPG’s value propositions resonate in local languages.
• Own List acquisition and management for marketing and sales cadences.
• Own standardization of lead management and opportunity management in Salesloft and Salesforce.

• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field preferred  
• 8 years of marketing experience, with a proved track record in strategic leadership and execution
• Demonstrated success in B@B marketing, preferably in the hospitality, SaaS, or technology sectors
• Proven expertise in multi-channel marketing, including social media, content marketing, SEO, email campaigns, and event marketing

• Strong leadership and team management skills with the ability to motivate and grow talent
• Exceptional strategic thinking combined with a hands-on, results-oriented mindset
• Excellent communication skills, including the ability to craft compelling messaging and presentations.
• Proficiency with marketing technology platforms (e.g., Salesforce, HubSpot, SalesLoft) and social media ad management tools
• Expertise in SEO, analytics, and data-driven decision-making
• Strong project management and organizational skills with the ability to manage complex, multi-faceted initiatives

• Familiarity with the hospitality industry, SaaS or similar customer-centric industries is highly desirable
• Understanding of global marketing trends and the ability to adapt campaigns for localized audiences (e.g., multilingual content creation)
• Experience building strategic partnerships with trade associations and media outlets

• A creative and innovative thinker who can push boundaries to achieve ambitious goals
• Collaborative and adept at working cross-functionally with senior executives and diverse teams
• Data-driven and analytical with a focus on delivering measurable results
• Passionate about fostering brand growth and visibility on an international scale

• Employer contribution toward company sponsored health plans
• Dental & Vision plans offered
• Employer paid Short-term Disability & Employer paid Long-term Disability
• Employer paid Life Insurance Policy ($100,000)
• Employer paid Accidental Death & Dismemberment Policy ($100,000)

• 401K participation, with 4% Employer Matching Contribution
• Paid Time Off and annual holiday closure
• Parental Leave (Maternity, Paternity, and Adoption Leaves)

Salary : $125,000 - $150,000