What are the responsibilities and job description for the Marketing Lead Job at Fulcrum Digital Inc in New York position at Fulcrum Digital Inc?
Job Description
Who are we?
Fulcrum Digital is a leading business platform and digital engineering services company. We partner with global companies from diverse industries : fintech, insurance, higher education, and e-commerce.
Founded in 1999, Fulcrum Digital has 1300 employees, empowering 100 global clients from its facilities in the US, LATAM, Europe and India. With expertise in digital transformation, machine learning and emerging technologies, we offer a consulting-led, integrated suite of enterprise-grade software products, services, and solutions.
The Role : Hybrid (3 per week)
Full-time
We are seeking a dynamic and results-driven Marketing Lead to lead our marketing efforts and drive growth across multiple verticals. The ideal candidate will have a deep understanding of digital transformation services and a proven track record in developing and executing successful marketing strategies in the IT services or technology sector. This role requires a strategic thinker with the ability to translate complex technical solutions into compelling narratives that resonate with diverse audiences.
What you'll do?
- Develop and execute marketing strategies to enhance brand visibility and generate leads.
- Lead content marketing and thought leadership initiatives to position the company as an industry leader.
- Manage digital marketing channels (SEO, SEM, social media, email) and analyze campaign performance.
- Collaborate with the sales team to provide tools and materials that support sales efforts.
- Conduct market research to understand industry trends and identify growth opportunities.
- Plan and execute events and industry engagements to promote the brand.
- Oversee and mentor the marketing team to achieve department goals.
- Manage the marketing budget to maximize ROI.
Requirements