Brand & Influencer Partnerships Associate

FULLBEAUTY Brands™ is the premier fashion and lifestyle destination for the plus size customer. We are an online and catalog marketplace offering a curated collection of the finest family of plus size brands and thousands of products.

POSITION SUMMARY:

The Brand & Influencer Partnerships Associate will play a key role in growing our brand through strategic influencer partnerships, both paid and gifting, as well as user-generated content (UGC) strategies. This role will focus on identifying and managing relationships with creators who align with our brand's values and aesthetic, ensuring the production of high-quality, on-brand content. Additionally, the associate will collaborate with social media teams to integrate influencer campaigns and UGC into broader social strategies, driving meaningful engagement, brand awareness, and conversions.

PRIMARY RESPONSIBILITIES:

• Source, vet, and onboard influencers who align with brand identity and target audience.
• Independently negotiate contracts, deliverables, and compensation structures to optimize influencer collaborations while managing budget considerations.
• Create and distribute comprehensive creative briefs for influencer partnerships and gifting campaigns, clearly outlining expectations, deliverables, and brand guidelines.
• Guide influencers through the content creation process by setting clear timelines, creative direction, and brand-aligned expectations.
• Coordinate product shipments, managing inventory and delivery logistics to ensure seamless execution of influencer campaigns.
• Build and maintain long-term partnerships with influencers and their management teams to foster loyalty and sustained collaboration
• Lead the execution of the brand’s influencer affiliate program, recruiting and managing partnerships with bloggers and influencers.
• Organize and evaluate influencer-generated content, consolidating internal feedback to ensure alignment with brand standards and campaign objectives.
• Collaborate with paid and organic social media teams to integrate user-generated content (UGC) into broader marketing strategies.
• Create detailed monthly reports showcasing the impact of influencer and UGC campaigns, using key performance indicators (KPIs) to assess brand engagement, conversions, and ROI.
• Partner with cross-functional teams to conceptualize and execute influencer participation in brand activations, measuring success through attendance, engagement, and overall impact.
• Analyze the success of brand activations by measuring KPIs such as influencer attendance, engagement, and overall ROI.
• Partner with PR, social media, and creative teams to align influencer activities with broader marketing initiatives.
• Stay informed on influencer marketing trends, industry best practices, and competitor strategies to maintain a competitive edge.
• Provide support to the Director of Integrated Marketing and Digital Marketing Associate on various projects as needed.

MINIMUM QUALIFICATIONS:

• Bachelor’s degree in marketing, communications, or a related field.
• 3 years of experience in influencer marketing, talent management, or a similar role within the fashion or lifestyle industry.
• Strong understanding of social media platforms, especially Instagram, TikTok, and YouTube.
• Strong understanding of affiliate platforms, especially LTK and ShopMy.
• Ability to run full cycle from sourcing to delivering final content.
• Analytical mindset with experience tracking campaign performance and optimizing results.
• Proven track record of managing successful influencer campaigns.
• Exceptional negotiation, communication, and interpersonal skills.
• Highly organized with the ability to manage multiple projects simultaneously.
• Passion for fashion and an eye for aesthetics and trends.
• Strong Understanding of Dash Social is a plus.

WHY JOIN FULLBEAUTY?

• Competitive Health Benefits (Medical, Dental & Vision)
• Employer HSA Contribution
• 401K Match
• Employee Assistance Program
• Hybrid Work Schedule (Corporate)
• Business Casual Attire
• Wellness Initiatives
• 30% Associate Merchandise Discount Across our Family of Brands
• Employee Discount on Travel, Cell Phone Plans and More
• Generous Paid Time Off Program
• Promote From Within Culture
• Commitment to Being an Equal Opportunity Employer
• Life Insurance Benefits
• Internal charity that supports FULLBEAUTY Brands’ associates and their immediate family members during times of extreme hardship

FULLBEAUTY Brands™ is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability or protected veteran status.