What are the responsibilities and job description for the MARKETING ASSOCIATE, BRAND & INFLUENCER PARTNERSHIPS position at Fullbeauty Brands?
Job Description
Job Description
FULLBEAUTY Brands™ is the premier fashion and lifestyle destination for the plus size customer. We are an online and catalog marketplace offering a curated collection of the finest family of plus size brands and thousands of products.
POSITION SUMMARY :
The Brand & Influencer Partnerships Marketing Associate will play a key role in growing our brand through strategic influencer partnerships, both paid and gifting, as well as user-generated content (UGC) strategies. This role will focus on identifying and managing relationships with creators who align with our brand's values and aesthetic, ensuring the production of high-quality, on-brand content. Additionally, the associate will collaborate with social media teams to integrate influencer campaigns and UGC into broader social strategies, driving meaningful engagement, brand awareness, and conversions.
PRIMARY RESPONSIBILITIES :
- Source, vet, and onboard influencers who align with brand identity and target audience.
- Independently negotiate contracts, deliverables, and compensation structures to optimize influencer collaborations while managing budget considerations.
- Create and distribute comprehensive creative briefs for influencer partnerships and gifting campaigns, clearly outlining expectations, deliverables, and brand guidelines.
- Guide influencers through the content creation process by setting clear timelines, creative direction, and brand-aligned expectations.
- Coordinate product shipments, managing inventory and delivery logistics to ensure seamless execution of influencer campaigns.
- Build and maintain long-term partnerships with influencers and their management teams to foster loyalty and sustained collaboration
- Lead the execution of the brand’s influencer affiliate program, recruiting and managing partnerships with bloggers and influencers.
- Organize and evaluate influencer-generated content, consolidating internal feedback to ensure alignment with brand standards and campaign objectives.
- Collaborate with paid and organic social media teams to integrate user-generated content (UGC) into broader marketing strategies.
- Create detailed monthly reports showcasing the impact of influencer and UGC campaigns, using key performance indicators (KPIs) to assess brand engagement, conversions, and ROI.
- Partner with cross-functional teams to conceptualize and execute influencer participation in brand activations, measuring success through attendance, engagement, and overall impact.
- Analyze the success of brand activations by measuring KPIs such as influencer attendance, engagement, and overall ROI.
- Partner with PR, social media, and creative teams to align influencer activities with broader marketing initiatives.
- Stay informed on influencer marketing trends, industry best practices, and competitor strategies to maintain a competitive edge.
- Provide support to the Director of Integrated Marketing and Digital Marketing Associate on various projects as needed.
MINIMUM QUALIFICATIONS :
WHY JOIN FULLBEAUTY?
FULLBEAUTY Brands™ is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability or protected veteran status.
