What are the responsibilities and job description for the Marketing Manager position at Fundmarketers?

We are seeking a motivated Marketing Manager to join the Strategic Marketing team. This role is responsible for a wide array of marketing and communications campaigns and projects to support our affiliated investment managers, institutional and retirement sales channels, sponsorship / event marketing efforts and other assigned projects. This is a hybrid position and requires a minimum of three days / week in our Boston (Back Bay) office.

Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.

Leading through collaboration, you should be comfortable working with various styles and applying your marketing acuity and industry knowledge to drive campaigns and key initiatives forward within specified deadlines. You bring a positive, can-do demeanor to the team, with a desire to learn about our clients, our business, and about Natixis. You are proactive, detailed oriented, and have a roll up your sleeves mentality. You also lead with a digital-first attitude, with a strong emphasis on metrics that contribute to the success of campaigns and future endeavors.

What you will do : Affiliate Marketing

Collaborate with our affiliated investment managers to build enlightening materials (e.g., videos, papers, web articles) that highlight the benefits and expertise in their respective fields.
Lead marketing efforts on product strategy promotions as needed while collaborating within Marketing (e.g., Editorial, Design, Web, and Video) and the manager.
Support our internal Investment Strategies team’s and Sales team’s efforts from a content as well as promotional perspective when it comes to affiliate marketing support.
Maintain content on our US websites while collaborating with Editorial and Digital teams.
Develop comprehensive creative briefs and plans that outline crucial information (e.g., goals, target audiences, key messages, exceptional factors, critical metrics) in advance to guide team members.
Work with our internal project management system (i.e., Workfront) while keeping team members advised and the project on track.

Industry Conference Activation

Activate our sponsored US industry conferences to increase awareness, lead generation, and subject matter expertise.

Develop campaign plans and timelines to leverage sponsorships including email and social media.

Work with third party contacts to ensure timely deliverables of material (e.g., thought leadership content, exhibit material, branded items, firm profile).

Use attendee lists to generate leads and collaborate with internal teams to update the content management system (i.e., Salesforce).

Review and submit conference contracts to our Legal team.

Retirement and US Institutional Marketing Support

Under the direction of the VP, Marketing Management, provide tactical support on a variety of marketing initiatives and programs to target retirement advisors, consultants, and plan sponsors.

Work with business partners to provide marketing support on various marketing efforts such as materials, web content, and email campaigns.

Support creation of thought leadership papers, marketing collateral, website, videos, and presentations.

Additional ad hoc support as assigned by the manager.

What you will bring :

A minimum of three years of relevant marketing experience required, preferably within asset management.

BS / BA degree in relevant subject area.

Strong attention to detail, with proven effectiveness in project management.

Strong oral and written communication skills; presentation skills a plus.

Ability to build relationships and effectively collaborate with colleagues across the organization.

Takes initiative and demonstrates ownership / accountability for assigned projects.

Able to clearly articulate plans, progress, and marketing recommendations to key constituencies, and support effective meetings and discussions.

Experience collecting and analyzing campaign metrics to advise future efforts.

Skilled at developing creative briefs and marketing campaign plans.

Ability to understand email and social channels as a component of the marketing strategy and be fluent in reporting metrics and analytics.

Effectively support and promote the work done by our affiliated investment managers and other assigned areas.

Have a proactive, can-do attitude with a willingness to roll up ones sleeves.

Ability to manage and prioritize multiple projects in a timely manner.

Be a positive and encouraging team member with a “one-team” approach.

Bring a digital-first, collaborative approach to projects.

Develop relationships with business partners, including Marketing, Investment Strategies Group, Product, Compliance, and Sales.

Implement metrics to evaluate and communicate the effectiveness of specific marketing tactics and strategies.

Work effectively with various internal and external business partners (e.g., Editorial, Design, Marketing Operations, Investment Strategies Group, Digital, Sales, Compliance).

FINRA SIE preferred.

Who we are :

We put the best interests of our clients, employees, communities, and environment first in everything we do. We’re dedicated to fostering a culture of collaboration, diversity, and inclusion that supports employee growth. We believe this creates equal opportunities for our employees — and better outcomes for our clients and communities. We offer a robust benefits package designed to integrate life and work and to support our employees. Benefits include, but are not limited to; comprehensive medical, dental and vision insurance, paid time off, 401k plan, tuition reimbursement, student loan repayment program, wellness benefits and volunteer programs.

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