What are the responsibilities and job description for the Advertising Account Manager position at Furman Roth Advertising?
Job Description
Advertising Account Manager
Furman Roth, a full-service advertising agency located in midtown, close to Grand Central Station, is seeking an Advertising Account Manager to work on our Auto Dealership and retail accounts. Help manage and execute advertising campaigns tailored to meet a large auto group's specific needs and objectives. Work closely with clients (dealership stakeholders) to understand their goals, target audience, and brand messaging to help develop advertising strategies and brand messaging that drive sales and enhance brand visibility. Perfect for someone with 2 to 3 years advertising, marketing, media project management or automotive experience.
Responsibilities:
Advertising Account Manager
Furman Roth, a full-service advertising agency located in midtown, close to Grand Central Station, is seeking an Advertising Account Manager to work on our Auto Dealership and retail accounts. Help manage and execute advertising campaigns tailored to meet a large auto group's specific needs and objectives. Work closely with clients (dealership stakeholders) to understand their goals, target audience, and brand messaging to help develop advertising strategies and brand messaging that drive sales and enhance brand visibility. Perfect for someone with 2 to 3 years advertising, marketing, media project management or automotive experience.
Responsibilities:
- Client Relationship Management: Build and maintain strong relationships with clients, and ensure client satisfaction.
- Strategic Planning: Collaborate with clients and agency management to develop advertising strategies aligned with their business objectives, target audience, and market trends.
- Campaign Execution: Work on implementation of advertising campaigns across various media channels, including digital, social and traditional media.
- Budget Management: Help manage advertising budgets effectively, ensuring optimal allocation to maximize campaign reach and impact.
- Performance Analysis: Monitor basic campaign performance metrics and analytics to evaluate effectiveness and identify areas for optimization, providing regular reports and recommendations to clients.
- Ideal candidate will have 2 to 3 years’ experience in advertising, marketing, or project management (any automotive industry experience is optional, but a definite plus)
- Excellent organizational, interpersonal, and communication (written and verbal) skills
- Strong computer skills and marketing or media acumen
- Knowledge of digital media a plus (but not mandatory)