What are the responsibilities and job description for the Director of Demand Generation position at FUTURE VISTA?

About OfficeSpace Software :

OfficeSpace is the leading platform that helps teams plan, connect, and perform in the hybrid workplace. As a performance-based, PE-backed company, we hire based on merit and a willingness to do what it takes to succeed long-term. You're a great fit for the role if you're entrepreneurial, passionate, motivated by speed and building prolifically, and an Agentic AI early adopter. As a Director of Demand Generation, you'll work directly with our Content, RevOps, Client, Product Marketing, Sales Development, and AE teams to set and execute strategies that build and accelerate New Logo pipeline across North America and EMEA.

What You'll Do :

Demand Generation : Develop, lead, execute, and measure multi-channel demand generation programs to drive inbound pipeline generation, brand awareness, and accelerated revenue. You look at the entire new acquisition funnel and prioritize campaign creation & investment based on revenue impact. You own CAC, budget, channel, and campaign modeling and ROI.
Campaign Strategy & Management : Lead the creation and optimization of integrated marketing campaigns to drive qualified conversions and meet our growth objectives (digital, email, paid media, organic social, webinars, website, events and more). Manage A / B testing to improve campaign performance, conversion rates, and engagement.
Paid Media Strategy and Management : Execute performance marketing to deploy our budget effectively across digital channels, including but not limited to : Google Ads, 6Sense, Bing, LinkedIn, and more. Lead A / B testing and conversion rate optimization across digital properties.
Pipeline Management : Track and optimize the funnel from awareness to conversion, working closely with Revenue Operations to ensure accurate forecasting, analysis, and optimization of lead generation efforts. Must be able to independently model and track channel attribution, manage UTMs and conversion tracking, measure and optimize pipeline sources, campaigns, lead flows and handoffs, and make CRM funnel optimizations.
Data Analysis and Reporting : Analyze multiple data sources to report on results and deliver spend recommendations. You marry the data with actionable insights that drive impact on revenue (CRM, ABM Tools, Web Analytics, PPC analytics, etc.).
Revenue & ROI Accountability : Be accountable to revenue and pipeline results, not leads. You will optimize for ROI and qualified pipeline to marketing spend ratios.
Leadership, Strategy, and Project Management : Work directly with our content, creative, product marketing, and client expansion teams to ensure demand generation campaigns are aligned with product launches and go-to-market strategies. Drive innovation with Agentic AI and product-led growth motions to rapidly increase awareness, consideration & purchase of our solutions.

You Need :

Extensive demand generation experience in B2B SaaS with expertise in leveraging digital channels to drive qualified pipeline and brand amplification.

Hands-on experience in paid media platforms such as Google Ads, Bing, 6Sense, LinkedIn, Youtube, Reddit, and others. You should feel comfortable building campaigns on the platforms, analyzing the results, optimizing campaign, bid, and content strategy, and understanding how the budget investment is impacting our funnel.

Strong analytical skills and demonstrable experience synthesizing data and making strategic decisions using Salesforce, Hubspot, paid media, and ABM tools.

Experience forecasting, measuring and analyzing the impact of demand generation programs on sales pipeline and revenue growth, funnel conversion rates, deal velocity, Marketing ROI, CAC efficiency.

Experience executing RevOp workflows and projects in CRMs and knowledge of how to audit workflows and how the systems work together (Salesforce, Hubspot). Must have a clear understanding of the Salesforce Objects and how they interact.

Empathy - for our team, our partners, and our clients.

The ability to operate and excel at strategic as well as tactical levels with a willingness to roll up sleeves to get the job done.

Exceptional communication and collaboration skills, both at the executive level and with peers and cross-functional teams.

The ability to clearly articulate ideas, frame problems and offer solutions.

The ability to develop and optimize program strategies across key channels in multiple pipeline sources, including SEO / SEM, paid social, email, owned web media properties, events, and Account-Based Marketing.

Who You Are :

A proven demand generation strategist and change agent with a track record of success building and scaling growth campaigns for B2B companies with speed.

A passionate team player with a bias for experimentation, data-driven decision making, and results.

A self-starter who thrives in a fast-paced environment and prefers to drive projects from ideation to completion.

A person who brings strategic, structured thinking and communication, maturity, and attention to detail that inspires trust and provides clarity.

An early adopter of Agentic AI with keen product-led sensibilities that ignite wonder in audiences.

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Director of Demand Generation

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