What are the responsibilities and job description for the Digital Marketing Coordinator position at FutureRecruitNet?
About the job Digital Marketing Coordinator What you will be doing : We are looking for a Digital Marketing Coordinator to join our E-Commerce Team to help drive traffic to a highly customized online shopping environment at the ForYourParty.com website. This person should have an entrepreneurial mindset. They should be able to connect with our demographic of mostly young brides and business owners and devise creative ways to engage with that demographic through digital advertising. We are looking for someone who is intellectually curious and equal parts quantitative and creative. Work directly with fellow E-Commerce team members to develop merchandising and digital marketing strategies based on seasonal events, trends, prioritized company inventory, and new product launches.Be the subject matter expert for all digital marketing effortsAssemble media plans by preparing budgets and projections for digital marketing campaignsAnalyze digital marketing campaigns daily to help optimize and drive more revenue for the business Lead the QA process for digital marketing campaigns and ensure that all tracking and analytics tags and accumulated data are accurateDaily management of 3rd party digital marketing vendor relationships Oversee website SEO strategy and incorporate SEO best practices into all marketing to improve organic rankingsMonitor day-to-day keyword trends and make recommendations for keyword optimizationReview web analytics and SEO reports to highlight business-relevant insightsConstantly track, analyze, and report on overall SEO success regarding traffic, rankings, content, backlinks, and business performanceManage Affiliate programs to drive more traffic and revenueCreate and execute strategy for affiliate programs including recruitment and retentionHelp develop and manage monthly affiliate budgetMonitor day to day affiliate activities, respond to publisher inquiries and draft communications to AffiliatesExperience you will need : 3-5 years experience as a digital marketer with hands-on knowledge of running paid search campaigns, SEO, and Affiliate programs, preferably in E-CommerceFamiliarity with E-Commerce platformsA deep passion for E-Commerce strategy and technologyExperience using Google Ads and / or Bing AdsExperience using web analytics such as Google Analytics including a comprehensive understanding of how marketing channel attribution worksExperience using a product data feed management toolDeep understanding of SEO principles and experience using SEO software such as SEMRushExperience with on-page optimization strategies to improve organic visibilityAbility to multitask and work on multiple projects at the same time, while working efficiently under deadlines and not sacrificing attention to detailBachelor's Degree in Business, Marketing, Economics, or Digital Marketing
