Director of Brand Marketing & Communications

We are seeking a Director of Brand Marketing & Communications to lead our marketing efforts. You will play a pivotal role in shaping and executing our marketing strategy, enhancing brand recognition, and driving growth in the jewelry sector. This position requires a strategic thinker, a creative innovator, and a data-driven leader capable of inspiring and guiding a marketing team.

Key Responsibilities:

• Strategic Leadership: Develop and implement marketing strategies aligned with the company's brand vision, business goals, and market trends.
• Team Management: Lead and mentor marketing professionals, fostering a collaborative and results-driven work environment.
• Brand Development: Enhance and strengthen the company’s brand through consistent messaging, visual identity, and brand voice across all channels.
• Market Research: Stay updated on industry trends and consumer preferences to inform marketing and product development efforts.
• Budget Management: Efficiently manage and allocate the marketing budget to maximize ROI and achieve KPIs.
• Data Analysis: Utilize data-driven insights to measure and analyze campaign effectiveness, optimizing strategies for maximum impact.
• Cross-Functional Collaboration: Work with Sales, Product Development, and Creative teams to align marketing efforts with company goals.
• Performance Metrics: Define and track key performance metrics, regularly reporting on marketing performance to senior management.

Traditional Marketing:

• Print Advertising: Oversee print advertising campaigns in leading luxury magazines and publications to enhance brand visibility among high-end audiences.
• Events and Sponsorships: Plan and execute participation in prestigious industry events, trade shows, and strategic partnerships to showcase our brand and products.
• Public Relations: Manage PR efforts, including media relations and press releases, to secure high-quality coverage in top-tier publications.
• Partnerships: Identify and cultivate partnerships with luxury brands and influencers to expand our reach and credibility within the luxury segment.

Ideal Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 10-15 years of marketing experience, with expertise in traditional and digital strategies, preferably in the luxury or jewelry industry.
• Proven success in developing and implementing marketing campaigns that drive growth and enhance brand recognition.
• Deep understanding of emerging marketing trends and technologies within the luxury retail sector.

Ideal Traits:

• Proficient in leadership and team management, adept at cultivating and inspiring high-performing teams.
• Exceptional communication and interpersonal skills, with a keen eye for detail and the ability to articulate complex business strategies effectively.
• Adaptability to family-based private group settings, coupled with strong stakeholder management skills at the leadership level.
• Analytical mindset with a knack for data-driven decision-making.

Compensation:

• Salary: $180,000 - $210,000 USD annually
• Paid Time Off: Vacation, Office Holiday Closures, Sick Leave
• Wellness Benefits: Medical, Dental, and Vision Insurance
• Insurances: Short-Term Disability (STD), Long-Term Disability (LTD), Life, and Accidental Death & Dismemberment (AD&D) insurances
• Recruiting Referral Program
• Retention Bonus Program
• 401K Match

Perks:

• Company Products Discount
• Chill Fridays Gathering: Once a month
• Breakfast Fridays: Three times a month

Why Work With Us: 

• Exciting Opportunity: Contribute to the success of a dynamic organization. 
• Collaborative Environment: Inclusive work environment that values diversity and innovation. 
• Professional Growth: Opportunities for professional development and career advancement. 

About the Company: 

A globally renowned luxury fine jewelry and bridal design house, headquartered in the heart of Midtown Manhattan, New York City, boasts a growing global presence, with over 700 associates and offices spanning the United States, China, India, Thailand, Lebanon, and Turkey. Established in 1989 as a family-owned and operated business, the company has evolved into an award-winning brand and industry leader. 

Merging bold, forward-thinking concepts with cutting-edge technology and a profound understanding of the jewelry sector's history, the company is unwaveringly dedicated to enhancing both customer and retailer experiences. Its extensive reach extends nationwide through partnerships with esteemed retailers and a robust e-commerce platform. 

Notably, the company has earned the distinction of being named the #1 Preferred Jewelry Brand for six consecutive years by the esteemed jewelry publication, InStore Magazine.

Job Type: Full-time

Pay: $180,000.00 - $210,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Work Location: In person

Salary : $180,000 - $210,000