What are the responsibilities and job description for the Chief Marketing Officer (On-site in Pelham, AL) position at Gabriella White?
Chief Marketing Officer - Pelham, AL
We are seeking a creative and experienced Chief Marketing Officer to take our product, brand, and visual marketing to the next level. In this position, you would be responsible for generating revenue through brand, product, promotion, pricing, distribution, and performance for the Summer Classics and Gabby furniture brands. The CMO identifies the target market within each channel and creates aspirational brand awareness, conversion, and ROI for each customer acquisition. The CMO creates competitive advantages based on the corporate marketing strategy for current and future brands.
Who We Are
Gabriella White is home to our family of brands - Gabby, Summer Classics, and Wendy Jane. We are growing in all areas of the business and are proud to be family-owned and operated since 1987. Together, we furnish life's best moments, from the everyday to the exceptional. We are united by our vision as well as our collective spirit and our culture is shaped by our core values: Dedication – Enthusiasm – Synergy – Integrity – Goal-Oriented – Nimble, or simply put DESIGN.
As a premier innovator, manufacturer, and retailer of luxury furniture and accessories, our brands are loved by designers and design-minded consumers for creating timeless outdoor living and transitional, eclectic furniture and accessories for every part of the home. We’re always looking for talented people to join our team and grow together.
What We Offer
We are seeking a creative and experienced Chief Marketing Officer to take our product, brand, and visual marketing to the next level. In this position, you would be responsible for generating revenue through brand, product, promotion, pricing, distribution, and performance for the Summer Classics and Gabby furniture brands. The CMO identifies the target market within each channel and creates aspirational brand awareness, conversion, and ROI for each customer acquisition. The CMO creates competitive advantages based on the corporate marketing strategy for current and future brands.
Who We Are
Gabriella White is home to our family of brands - Gabby, Summer Classics, and Wendy Jane. We are growing in all areas of the business and are proud to be family-owned and operated since 1987. Together, we furnish life's best moments, from the everyday to the exceptional. We are united by our vision as well as our collective spirit and our culture is shaped by our core values: Dedication – Enthusiasm – Synergy – Integrity – Goal-Oriented – Nimble, or simply put DESIGN.
As a premier innovator, manufacturer, and retailer of luxury furniture and accessories, our brands are loved by designers and design-minded consumers for creating timeless outdoor living and transitional, eclectic furniture and accessories for every part of the home. We’re always looking for talented people to join our team and grow together.
What We Offer
- Competitive health, dental, and vision plans
- 401(k) plan with match after 12 months
- Employee Assistance Program and Chaplain Services to support mental and emotional well-being
- Paid sick, vacation, holidays, and paid parental time
- Bonus opportunity
- Generous Employee Product Purchase discount
- Oversees the product lifecycle, product portfolio composition, and improving product development processes using KPIs to determine success criteria.
- Develops strategies and goals for all channels of distribution to drive customer penetration and top line sales.
- Partners with sales/channel teams to prioritize marketing spend to generate brand awareness and ROI.
- Responsible for the marketing scorecard.
- Presents market research to continuously innovate and develop on-trend products/services.
- Oversees category management and partners with supply chain and finance.
- Strategic branding, advertising, and promotion.
- Develops the luxe brand story and ensures the content is presented across all advertising mediums.
- Develops and oversees short- and long-term budgeting.
- Partners with 3rd party public relations and/or Ad Agencies to improve every aspect of the brands’ look and feel.
- Oversees in-house collateral creation and graphic production.
- Oversees and directs digital, social media, and public relations programs.
- Directs website management and maintenance to drive sales and continuous improvement in user experience.
- Coordinates the presence and events at trade shows and markets.
- Ensures appropriate placements in relevant publications, blogs, and other meaningful communication channels.
- Maintains continual updates on conditions in customer and competitive environments and develops the appropriate responses.
- Oversees pricing and distribution strategies to ensure we maximize market opportunities.
- Identifies new potential paths of distribution that limit disruption to current business.
- Recognized as a credible and known authority on marketing in the industry.
- Other duties as assigned.
- Bachelor’s degree in Marketing or related field required; MBA Preferred.
- Minimum of ten years’ well-rounded marketing or business development experience in positions of increasing responsibility – with a focus on marketing expansion as well as three to five years in a leadership role required. Experience in home furniture and luxury brands preferred.
- Excellent written, verbal and interpersonal communication skills required.
- Superb analytical skills.
- Demonstrated ability to lead and inspire a team.
- Passionate customer advocacy.
- Thorough knowledge of marketing principles, brand, product and service management.
- Deep understanding of changing market dynamics.
- Entrepreneurial spirit.
