What are the responsibilities and job description for the Chief Marketing Officer position at Gaia?
Chief Marketing Officer/Senior Vice President of Marketing
We are seeking a Chief Marketing Officer/Senior Vice President of Marketing to lead and create marketing plans that drive sales growth.
The ideal candidate is a performance-based growth strategist with expertise in full-funnel, fully integrated planning and execution optimization.
Key Responsibilities:
- Lead strategic projects and implement go-to-market plans through collaboration with content, product, member communications, and data analysis teams.
- Set the direction and work as part of a cross-functional team to drive metrics at every stage of the marketing funnel.
- Translate marketing strategy into high-performing creative assets.
- Oversee marketing budget and campaign spend.
Requirements:
- Hybrid skillset including content marketing, performance marketing, earned media, email marketing, data analysis, and leadership.
- 15 years of marketing experience in supplements and media business.
- Creativity to approach marketing solutions.
- Proven ability to innovate and improve throughout marketing campaign management.
- Hands-on experience with end-to-end marketing project planning, scaling campaigns, and digital platforms.
About Gaia:
Gaia is a dynamic organization seeking a highly motivated and experienced marketer to join our team.
This role requires a strong familiarity/affinity for Gaia's content and a commitment to our brand's visual identity.
What We Offer:
- A collaborative and innovative work environment.
- Ongoing opportunities for professional growth and development.
- A competitive salary and benefits package.
How to Apply:
If you are a motivated and experienced marketer looking for a new challenge, please submit your application.