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GALE Development Program - Paid Media

GALE
New York, NY Full Time
POSTED ON 2/4/2025
AVAILABLE BEFORE 3/5/2025
GALE is a Business Agency that brings its insights to brand storytelling and activates it across every channel. With expertise in business strategy, media, CRM, brand communications, performance marketing and technology, GALE creates integrated marketing systems and communications that grow businesses. Founded in 2014, the agency has since been named Ad Age Data and Analytics Agency of the Year and Adweek’s Breakthrough Media Agency of the Year.

We work with Hard Rock, MilkPEP, H&R Block, Dropbox, and more. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you!

GALE has nine offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, Bengaluru and Singapore. GALE embraces a hybrid, flexible workplace with employees asked to attend the office three days per week.

As a global agency, we are currently hiring across multiple locations within North America, please apply today to learn more. You can check our office locations here .

Your Impact

The GALE Development Program is a hands-on program that will set you upon the path of a career in media applications. Candidates will be exposed to paid media channels (programmatic, paid social, and search engine marketing [SEM]), through a series of modules, virtual training sessions, and certifications.

PROGRAM STRUCTURE:

During your first three months, you will learn the fundamentals of programmatic, paid social, and SEM.Upon completion of the learning phase, you will be paired with a mentor and placed into a client team for the remainder of the year to hone your skills in one (or more) of the channel teams (programmatic, paid social, SEM).At the end of the Development Program, you will pursue an Associate position in the Paid Media domain.

What You Will Be Doing

  • First 3 months - Learning
  • Learn the principles and basics of programmatic, paid social, and SEM, over a series of self-instructional modules, embedded within the GALE media teams.
  • Earn certifications that solidify your knowledge of media best practices and strategies.
  • Understand how media channels operate in a truly integrated fashion across offerings and activations.
  • Gain comfortability with media math and insights.
  • Demonstrate your ability to collaborate, use existing resources, and integrate what you’ve learned in a Capstone Project.
  • Final 9 months - Mentorship
  • Build your knowledge and skills across media channels, insights data, marketing and account management.
  • Share your learnings and insights within your cohort and across domains.
  • Create reports and identify trends and insights through data analysis.
  • Manage daily spend in line with targets and monthly budgets.
  • Assist in campaign builds, keyword development, ad copy creation, selection of landing pages and bulksheet management.
  • Set up campaigns accurately in different systems, ensuring ad tags and creative are loaded correctly into the systems. If appropriate, make sure the creatives are approved before the campaign launch date..

Who you are

  • A problem solver, someone who enjoys challenges.
  • Curious, blending creative and analytical mindsets.
  • Highly collaborative, passionate and dedicated to one’s own development.
  • Take initiative, ownership and accountability.
  • Excited to learn how the agency functions and develop new skills.
  • Passionate about contributing to GALE’s continued growth.

Salary: $63,000 USD / Yearly

How To Apply

Submit your resume and cover letter (max. 500 words) by Friday, February 28, 2025 . In your cover letter, describe why you are interested in the program, what makes you a good fit and why GALE .

Note: Hybrid work in office is an essential function of the job.

Our Commitment to Inclusion

We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds, and skills are brought together. Our Core Values are at the root of GALE’s collaborative environment and help to foster a strong community. Our Code of Conduct, Human Resources policies, and executive investment in inclusion further support and protect GALE’s inclusive workplace. GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Our Hiring Process

We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process will allow you to meet a range of people from various disciplines and domains both virtually and in person. Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview.

Salary : $63,000

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GALE
Hired Organization Address New York, NY Full Time
GALE is a Business Agency that brings its insights to brand storytelling and activates it across every channel. With exp...
GALE
Hired Organization Address New York, NY Full Time
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