What are the responsibilities and job description for the Director of Brand Development position at Galls?
Galls, LLC is the largest and fastest growing supplier of uniforms and equipment to public safety professionals with a national presence in more than 80 locations across the nation. With over 50 years in the industry, it is easy to see why. We are PROUD to Serve America’s public safety professionals by providing the broadest selection of uniforms, equipment and solutions combined with great customer service.
We are seeking a visionary Director of Brand & Creative to be the voice of the company and our CEO, ensuring our messaging resonates across all audiences. This leader will shape the company’s brand narrative, maintain consistency in our creative strategies, and champion our cultural values through impactful storytelling. As a trusted advisor to the CEO and executive team, you will craft compelling messages that reflect our mission, engage key stakeholders, and inspire our workforce. This person will be hyper focused on creating content that appeals to law enforcement and fire safety professionals through a variety of social medial channels.
WHAT YOU’LL DO
Brand Strategy & Development
-Develop and execute an innovative brand strategy that elevates the company’s profile and strengthens its market position.
-Communications that capture our audience and appeal directly to our customer.
-Ensure brand consistency across all internal and external touchpoints, from advertising campaigns to corporate communications.
Creative Leadership
-Lead the creative team to design and deliver world-class campaigns, visuals, and content that embody the company’s vision.
-Oversee production of all marketing materials, ensuring they meet brand standards and drive engagement.
Voice of the Company
-Act as a key communicator, crafting and amplifying the CEO’s voice in speeches, thought leadership, and public engagements.
-Partner with the CEO to develop messaging for media interviews, press releases, and investor communications.
Content Strategy
-Develop a cohesive content strategy that aligns with the company’s business goals and values.
-Collaborate with cross-functional teams to deliver engaging content for web, social media, and traditional channels.
Stakeholder Engagement
-Foster relationships with internal teams, partners, and external agencies to bring the brand’s vision to life.
-Building strong relationships with our Sales leadership and has an understanding of our sales cycle.
-Serve as a bridge between the executive team and marketing efforts, ensuring alignment and shared vision.
Team Leadership
-Mentor and inspire a high-performing marketing and creative team.
-Drive a culture of innovation, inclusivity, and excellence within the department.
WHAT YOU BRING
- Bachelor’s degree in Marketing, Communications, or a related field (MBA preferred).
- 10 years of experience in marketing, branding, and creative leadership roles.
- Proven track record in shaping brand narratives and amplifying executive voices.
- Strong writing and communication skills, with experience crafting speeches and executive messages.
- Ability to think strategically and execute tactically in a fast-paced environment.
- Exceptional leadership skills and a history of building and developing strong teams.
WHAT WE OFFER
- Excellent medical/dental and vision coverage— Eligible 1st day of the month after start date
- 401(k) retirement plan with company contribution (because you will retire someday)
- Flexible benefits—choose what you like, ignore the rest
- Generous employee discount
- Vacation and Personal Time
- Paid Holidays
- Tuition reimbursement
- Daily Pay; up to 50% of your pay
Galls is an EEO/AA/Minorities/Female/Disabled/Veterans Employer. If you need accommodation for any part of the employment process because of a medical condition or disability, please call Human Resources at 859-266-7227 with the nature of your accommodation request and include the Galls location and the title of the job opening.
