Director of Marketing

This is an exciting opportunity to join Garces, Grabler & LeBrocq, as a Director of Marketing/CMO. Reporting to the Firm partners and Executive Director, the successful candidate will be responsible for developing and executing creative marketing and advertising campaigns in collaboration with third party vendors, overseeing the firm's website and social media content, and participating in stakeholder events and seminars. GGL is dedicated to quality legal representation, a teamwork environment, and unrivaled client service. The Director Marketing (CMO), as a leader of GGL WINS's marketing and advertising efforts, the Director will ensure that GGL's brand is effectively communicating with the target clients, driving growth and enhancing the GGL reputation in the marketplace and streamlining case processing. The Director will have the opportunity to make a real impact within GGL by leveraging their excellent communication, and relationship-building skills. In this role, you will be rewarded with a competitive salary along with an array of other benefits. If you have an entrepreneurial spirit, join us and make a difference today!

Job responsibilities may include, but are not limited to:

• Work with individual attorneys and practice groups to plan and execute strategic goals and create marketing plans to support their respective practice areas.
• Project and manage the firm's marketing budget in collaboration with the Firm Chief Operating Officer and expenses with monthly and yearly projections.
• Respond to requests for information from the media and create press releases or other media communications to promote the firm along with third party vendors.
• Utilize AI tools as support for marketing activities.
• Support the design of print and web advertising.
• Foster the growth of the firms presence on social media platforms and ensure that the content aligns with the goals of the firm.
• Interface with outside vendors on the website, Google ranking, social media campaigns, Lead Docket and metrics, among other areas.
• Analyze, collect and interpret market trends-data/analytics and SEO best practices to enhance digital marketing and outreach via email, social and digital media, and content marketing efforts.
• Coordinate with vendors in keeping the website current and up to date with news articles, staff changes, videos, and other content.
• Conduct research to target/identity specific communities and individuals as prospective clients, as well as marketing initiatives of competitors.
• Create and monitor Google Alerts related to clients, industries, legal issues, and practice areas.
• Order and maintain inventory of all branded items for the firm, for both client gifts as well as internal use.
• Develop relationships with doctor referral network (drop off marketing materials).
• Host community events near law office locations and work with staff on events in their respective locations.
• Manage digital media (website, YouTube, social media, etc.).
• Partner with Rutgers University Athletics.
• Update legal directories.
• Format and distribute external communications, including announcements and client advisories via email blast, traditional and digital media, and content syndication platforms.
• Create and manage in-house events including outings and performance contests.
• Coordinate attorney attendance at externally hosted events, including registrations, approvals, fulfilling requirements of firm sponsorships, and other details.
• Responsible for updating logos and firm swag.
• Help develop attorney bios on AVVO and LinkedIn.
• Visit each GGL offices regularly.
• Work with charitable organizations.
• Assist HR team and recruiters with college day and other recruiting events.
• Comply with legal industry regulations.
• Manage a Marketing budget of $1M
• GGL reserves the right to add or change duties at any time.

Job qualifications/Skills:

• Bachelors degree in Marketing, Business Administration, or related field required, an advanced degree in marketing and/or business-related is required.
• Experience with a law firm or medical background required.
• 5 years of experience in being a marketing manager at a 130 person law firm, or equivalent coordinating the firms marketing and community building required.
• Knowledge and experience using AI tools such as ChatGPT to support marketing activities.
• Expertise in digital and social media.
• Possess excellent writing/editing skills and the ability to communicate persuasively and concisely.
• Must have experience overseeing social media, and on- and offline media campaigns.
• Must have experience in managing a Marketing budget of 1MM
• Able to support projects and work both generated internally and managed by external vendors.
• High emotional intelligence with the ability to navigate and discuss marketing tactics and campaigns.
• Proven ability to work effectively with a wide range of stakeholders, including firm partners, attorneys and their staff, support staff, and outside vendors.
• Capable of prioritizing tasks and delegating them when appropriate.
• Understanding employer branding, reputation management, analytics and metrics, lead generation, and other areas of marketing.
• Adept with utilizing technology and information. Proficient with Microsoft Office Suite and legal software.
• Act with integrity and professionalism.
• Superior organization skills and attention to detail.
• Ability to travel to various local offices in NJ.
• Creative and detailed focused with solid project management, outstanding people, and excellent verbal and non-verbal communication skills.
• Juggle competing deadlines in a fast-paced environment.
• Self-starter.

If you want to make a difference, apply via www.ggllawyers.com or employment@garcesgrabler.com for the position of the Director of Marketing/CMO role.

Benefits:

401(k)

• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Schedule:

• 8-hour shift
• Monday to Friday/weekends

Experience:

• Marketing: 5 years (Required)

Work Location: hybrid