Director of Sales & Marketing

Position Purpose & Summary:

The Director of Sales & Marketing is responsible for conceiving, planning, directing, controlling and implementing all strategies and activities to generate and maximize overall revenues, through marketing, sales, promotion, advertising, and public relations that will impact positively on all operating departments of the resort and club. To oversee, stimulate, guide, and support the Sales operation and the Convention Services Department; work closely with the Catering Department to maximize catering revenues: maintain positive interdepartmental communications; contribute to the overall direction and operation of the resort and club and to effectively control and minimize all marketing expenses while exceeding overall budgeted revenues and occupancy.

Essential Functions:

• Direct all facets of the group/transient sales effort to meet or exceed budgeted revenue and department profits.
• Ability and willingness to actively solicit, prospect and close backyard business his or herself directly.
• Develop and implement the annual group marketing plan, monitoring all programs for measurement against desired results.
• Develop and manage annual group marketing budget to achieve revenue. Targets in a cost-effective model.
• Create a marketing strategy toward the most lucrative market segment in the group rooms' marketplace.
• Direct all facets of the leisure marketplace.
• Stimulate productivity of all sales staff through guidance, development, and support.
• Active solicitation of key accounts to generate direct sales.
• Maintain Sales Team's focus on a Proactive Solicitation environment.
• Monitor competitor products, sales, and marketing activities.
• Establish and maintain relationships with industry influencers and key strategic partners.
• Design and seize all advertising and public relations opportunities including but not limited to print, online, electronic media and direct mail.
• Write press releases and prepare information for media.
• Develop, maintain, and implement the budgeting and forecasting process.
• Work together with the Revenue Director to establish pricing and yield management execution to maximize rate and occupancy with varying supply and demand conditions.
• Establish the F.I.T. sales goals, forecast F.I.T. revenues and budgeting.
• Direct the sales/marketing, and administrative effort on a day-to-day basis in accordance with objectives outlined in the Marketing Plan.
• Oversee the sales and marketing efforts for all catering and social business.
• Set-up and conduct site inspections for entire property.
• Prepare all monthly reports for management and owners on a timely and accurate basis.
• Be Delphi and OPERA knowledgeable and use in room and space bookings.
• Assist all Division heads in establishing quality product standards and service levels that establish the property as a luxury brand.
• Design, implement and monitor the marketing strategy toward key target markets to achieve revenue objectives.
• Effectively control all marketing expenses to ensure optimum operating profit.
• Provide proper collateral and information vehicles to keep customers informed and updated on the hotel.
• Perform other related duties as requested by the President and CEO.

Additional Duties and Responsibilities:

• Greet every guest, member, and team member with "I Am Proud" standards and set a positive tone for every interaction.
• Provide extraordinary service that is "Enriching by Nature."
• Embrace, embody, demonstrate, and encourage wellness and the STRATA virtues through interactions, performance, and commitments.
• Uphold the Garden of the Gods Resort and Club's brand, culture, vision, mission, and values.
• Be empowered to make things go right if they go wrong.
• Give the guest/member a fond farewell.
• Address feedback by utilizing the LEARN Model.
• Demonstrate a professional appearance and be attentive to what matters most.
• Comply with company policies and procedures.
• Observe and adhere to safety guidelines.

Marginal Functions:

• Perform other duties as assigned.
• Interface positively with other departments, offering assistance when needed.
• Displays care in use of equipment and maintains an organized and professional work environment

Position Requirements:

• 5 years previous DOSM experience in a luxury resort and club

External and Internal Personal Contact:

1. Communications:

• Daily - Leading Sales, Conference and marketing team daily.
• Occasionally - Participate in one-on-one coaching sessions.

1. Teamwork and Collaboration: This position requires continuous teamwork as well as internal and cross-departmental communication.

Additional Licenses and/or Certifications Required:

Position Analysis/Specifications:

Environmental Factors:

Environmental factors may include indoor setting with overhead lighting and comfortable ventilation. May occasionally be called upon to work in all areas of the property, both inside and outside, possibly in inclement weather.

The Garden of the Gods Resort and Club offers a diverse, dynamic, and thriving environment that supports career development for all our team members.

Salary : $135,000 - $150,000