Marketing Specialist

Position Purpose & Summary

This is a full-time on-site Marketing Specialist. Responsible for collaborating with departments to create marketing collateral and social media content.

Essential Functions:

• Design Creation: Develop high-quality, visually engaging designs for a variety of marketing materials including advertisements, social media graphics, print collateral, email campaigns, and more.
• Brand Consistency: Ensure all design work is aligned with the company's brand guidelines, maintaining consistency across all channels and touchpoints.
• Collaboration: Work closely with marketing, content, and product teams to understand project requirements and translate them into visually appealing designs.
• Concept Development: Create design concepts, mood boards, and prototypes for new campaigns, products, and initiatives.
• Feedback Incorporation: Review design work and adjust based on feedback from stakeholders, ensuring final designs meet the desired goals and specifications.
• Creative Innovation: Stay current on design trends, tools, and best practices to bring fresh, innovative ideas to the table and push the boundaries of design.
• Production-Ready Files: Prepare final design files for production (print or digital), ensuring all technical specifications, such as resolution, dimensions, and file formats, are met.
• Strategy Development: Create and implement comprehensive social media marketing strategies that align with the company's goals and objectives.
• Content Creation: Develop and curate engaging, high-quality content (graphics, copy, videos) for social media platforms such as Instagram, Facebook, Instagram, LinkedIn, Pinterest, etc.
• Community Management: Engage with followers and respond to inquiries, comments, and messages in a timely and professional manner.
• Analytics & Reporting: Monitor, analyze, and report on social media performance, including engagement rates, traffic, conversions, and ROI. Use data to refine strategies.
• Trend Monitoring: Stay up to date with the latest social media trends, tools, and technologies. Implement best practices for growth and engagement.
• Brand Voice & Consistency: Maintain a consistent brand voice across all social media platforms while ensuring content aligns with the brand's messaging and objectives.

Additional Duties and Responsibilities:

• Greet every guest, member, and team member with "I Am Proud" standards and set a positive tone for every interaction.
• Provide extraordinary service that is "Enriching by Nature."
• Embrace, embody, demonstrate, and encourage wellness and the Strata virtues through interactions, performance, and commitments.
• Uphold the Garden of the Gods Resort and Club's brand, culture, vision, mission, and values.
• Be empowered to make things go right if they go wrong.
• Give the guest/member a fond farewell.
• Address feedback by utilizing the LEARN Model.
• Demonstrate a professional appearance and be attentive to what matters most.
• Comply with company policies and procedures.
• Observe and adhere to safety guidelines.

Marginal Functions:

• Perform other duties as assigned.
• Interface positively with other departments, offering assistance when needed.
• Displays care in use of equipment and maintains an organized and professional work environment.

Position Requirements:

• Minimum Knowledge & Skills: Strong knowledge of Adobe Creative Cloud (Illustrator, InDesign, Photoshop) is required. At least one year experience in managing social media accounts. Knowledge of Wordpress, web design and user experience is a plus. Exceptional creativity and innovative design skills. Organizational and time-management skills for meeting deadlines in a fast-paced environment. Familiarity with HTML is a plus.
• Formal Education and Job-Related Experience: Solid design portfolio of proven work examples; some formal education preferred but not required.
• License, Registration, and/or Certification Required: n/a

External and Internal Personal Contact:

• Communications:
  • Daily - communication with Director of Marketing
  • Weekly - collaboration with Marketing department and outside agencies
  • Occasionally - Participate in one-on-one coaching sessions
• Teamwork and Collaboration: This position requires continuous teamwork as well as internal and cross-departmental communication.

Additional Licenses and/or Certifications Required:

Position Analysis/Specifications:

Environmental Factors:

Environmental factors may include indoor setting with overhead lighting and comfortable ventilation. May occasionally be called upon to work in all areas of the property, both inside and outside, possibly in inclement weather.