Principal Sales Account Manager – RV Industry

At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities.

Interested in joining us on our journey?

We are seeking a dynamic, results-driven Sales Manager with a strong track record in the RV industry to lead OEM business development and support Aftermarket expansion. This high-impact role requires deep industry expertise, exceptional relationship management, and the ability to identify and execute strategic growth opportunities across both OEM and Aftermarket channels.

This position will play a critical role in shaping our long-term growth strategy, working closely with cross-functional teams and industry partners to deliver innovative solutions and long-term customer value.

Position

Principal Sales Account Manager – RV Industry

Location

USA, Elkhart IN

How You'll Create Possibilities

KEY RESPONSIBILITIES:

• Lead New Business Development: Drive strategic OEM sales initiatives, identifying and securing new opportunities to accelerate revenue growth.
• Build Strategic Partnerships: Cultivate and maintain relationships with senior executives, engineering, and procurement leaders across major OEM accounts to secure long-term agreements.
• Forecast & Align: Own all forecasting for new business, ensuring sales projections align with company goals and capacity planning.
• Position for Future Growth: Leverage product development timelines and industry trends to position solutions for future model years.
• Support Aftermarket Synergy: Partner closely with the Aftermarket sales team—making strategic introductions, promoting product adoption, and unlocking new revenue channels.
• Bridge OEM & Aftermarket Efforts: Act as the key connector between OEM and Aftermarket divisions to ensure product alignment across new and fielded units.
• CRM Leadership: Champion best practices within Salesforce CRM—documenting activity, pipeline progression, and stakeholder engagement.
• Cross-Functional Collaboration: Work closely with product development, engineering, operations, and Aftermarket teams to ensure customer needs are translated into innovative product offerings.
• Market Intelligence: Monitor competitive activity, market shifts, and customer insights to inform go-to-market strategies and product roadmap decisions.
  
  
  

What You'll Bring to Our Team

QUALIFICATIONS & EXPERIENCE:

• 7 years of sales or business development experience within the RV or Marine industry, spanning both OEM and Aftermarket segments.
• Demonstrated success closing complex deals and securing multi-year supply agreements with key OEMs.
• Extensive industry network with strong executive-level relationships across major RV OEMs.
• Thorough understanding of OEM workflows, including production cycles, model-year planning, and how to align sales strategies accordingly.
• Strong business acumen with exceptional negotiation, presentation, and interpersonal communication skills.
• Proven ability to work cross-functionally and thrive in a fast-paced, evolving business environment.
• Technical proficiency in Salesforce and Microsoft Office Suite.
  
  
  

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.

By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com