What are the responsibilities and job description for the Senior Area Sales Manager position at GE Appliances, a Haier company?
Senior Area Sales Manager - Monogram
Monogram is more than luxury appliances—it’s a lifestyle and an experience. Defined by high style, superior craftsmanship, and award-winning technology, Monogram raises the bar on what’s possible in the kitchen. We’re seeking a dynamic Senior Area Sales Manager (ASM) to drive Monogram sales in the Kansas City market. Reporting to the Director of Monogram Sales, this role focuses exclusively on Monogram resellers, builder contracts, direct builders, and potential new Monogram customers. The ASM will execute existing strategies while contributing to the development of new sales initiatives to expand Monogram’s market presence. Candidates must reside in the Kansas City market area.
Key Responsibilities
Sales and Training:
- Drive sales growth for Monogram products within the assigned territory and focus accounts.
- Conduct product training for dealer stores and sales associates to ensure strong product knowledge and expertise.
Relationship Building:
- Build and maintain relationships with market builders, designers, cabinet companies, and architects.
- Collaborate with other GE Appliances employees in the assigned market to maximize sales opportunities.
Brand Development and In-store Presence:
- Improve in-store Monogram displays at dealer and cabinet company locations.
- Monitor and ensure compliance with in-store branding standards.
Promotions and Events:
- Execute Monogram promotions for dealer stores, designers, and cabinet companies.
- Plan and host events with builders, interior designers, cabinet companies, and architects.
- Conduct CEU (Continuing Education Unit) certification courses for industry professionals.
Operational Excellence:
- Support dealers with operational needs and provide installation training and advice as required.
Performance Metrics
Success in this role will be measured by:
- Achieving and exceeding sales growth targets.
- Expanding Monogram’s floor space and in-store presence at dealer locations.
- Developing and implementing impactful field marketing programs.
- Driving customer engagement and delivering exceptional support.
Qualifications
Required Qualifications:
- Minimum of 5 years of outside sales experience.
- Experience in high-end luxury appliances or luxury products.
- Bachelor’s degree or equivalent professional experience.
Preferred Qualifications:
- Proven experience in developing, organizing, and executing strategic sales plans.
- Strong relationship-building skills with customers, management, and peers.
- Exceptional communication, presentation, organizational, and negotiation skills.
- Demonstrated ability to work proactively, independently, and effectively in a fast-paced, deadline-driven environment.
- Ability and willingness to travel extensively within the assigned territory, including occasional overnight travel.
- Availability to travel to the Monogram Experience Center (Louisville), Monogram Design Center (Chicago), or industry events as needed.
- Willingness to work occasional weekend hours for events or customer needs.
- Commitment to adhering to a professional business dress code.
Additional Details
- Location Requirement: Must reside in the Kansas City market.
