What are the responsibilities and job description for the Manager, Loyalty & Marketing Analytics position at GE?
Join our marketing team as our Manager, Loyalty & Marketing Analytics! In this role you will lead the team that produces testable hypotheses related to customer acquisition/retention, guest experience and product features. Enjoy weekly pay, health benefits, and 401(k) starting day one. Whatever your career goals may be, let Mystic Lake Casino help get you there!
Job Overview: The Manager, Loyalty Marketing & Analytics is responsible for analysis, segmentation, and strategy recommendations to enhance the overall database marketing strategy for Mystic Lake and Little Six Casinos through data from a wide array of sources to identify new trends while fostering a continuous test and learn environment. This position drives loyalty amongst our Club M guests through innovative marketing in areas such as gaming offers, promotions, VIP events, and entertainment.
Who We Are: We're not just in the business of entertainment; we're in the business of crafting unforgettable experiences. We believe in the power of possibility, to unite and uplift, rallying around every triumph, big and small. At Mystic Lake and Little Six, every moment is a chance to be the experience.
Different backgrounds, different strengths, and different passions, we value the diversity that everyone brings to the table. Our values are a direct reflection of the diverse communities that we proudly serve, represent, and invest in. We invite you to the place to learn, grow, thrive and lead. Let's create moments that matter, celebrate diversity, and build a brighter future for all.
Job Requirements:
Reflects MINIMUM EDUCATION, TRAINING, CERTIFICATION and EXPERIENCE required in order to meet the expectations of this job:
- Bachelor’s degree in marketing, data science, statistics, mathematics, business, or accounting.
- 7 years of experience in database marketing, working on direct marketing campaigns in a CRM platform.
- 3 years of indirect or 2 years of direct people-leadership experience.
- CRM/CDP experience required, Adobe, Oracle or Salesforce preferred.
- Advanced analytical skills required, including financial modeling, statistical analysis, forecasting, and optimization analytics.
- Ability to translate complex data and key analytical findings into strategic recommendations for nontechnical audiences.
- Strong knowledge of database/direct marketing program design, segmentation, targeting, testing, production, and fulfillment.
- Experience creating customer segmentation plans and personalization strategies.
- Expertise in Microsoft Excel and SQL; working knowledge of HTML preferred.
- Outstanding communication skills (verbal, written and presentation) with all levels of stakeholders.
- Ability to manage time effectively, prioritize work autonomously, and solve problems efficiently.
- Comfortable adapting to change in a fast-paced, dynamic, and ambiguous environment.
- Demonstrated commitment to continuous improvement and learning.
