Global PR & Content Marketing Manager

Location: Global (with offices in China, Japan, Hong Kong, Singapore, Germany, UK, and US)

About Us:
Geek is a pioneering force in advanced robotics technology, dedicated to delivering smart logistics solutions worldwide. Established in 2015 and headquartered in Beijing, we have grown to become the largest independent logistics robotics company globally, with a footprint spanning over 300 projects across diverse industries. Our clientele includes Fortune 500 companies and industry leaders in retail, apparel, automotive, e-commerce, manufacturing, and beyond. With a team of over 1,200 professionals, we are relentlessly driving innovation in the logistics and supply chain sector.

Role Overview:
We are seeking a dynamic and experienced Global PR & Content Marketing Manager to spearhead our PR and content marketing initiatives. This individual will play a pivotal role in shaping our global brand narrative, managing crises, and fostering multinational growth. The ideal candidate will be a strategic thinker with proven leadership abilities, capable of guiding a team or managing an agency to execute impactful PR and content strategies.

Key Responsibilities:

Public Relations Management:

• Design and implement comprehensive PR campaigns, encompassing strategy, execution, and assessment.
• Effectively manage PR crises to uphold Geek 's strong and positive brand image.
• Develop and supervise the creation of a robust content marketing plan, including press releases, articles, press kits, pitch notes, blog posts, awards submissions, and other branded content.
• Secure earned media coverage highlighting product launches, events, and key achievements.
• Foster robust global media relationships and brand collaborations to bolster PR efforts.

Strategic Leadership:

• Serve as a strategic planner, aligning global marketing goals and identifying opportunities for cohesive strategies.
• Prepare the company for various scenarios by aligning communication strategies with overall business objectives.

Content & Event Marketing:

• Provide high-quality, consistent content across digital, social, print, and web platforms for global teams.
• Plan and execute pre- and post-event marketing communication strategies to enhance event effectiveness.

Qualifications:

• Education: Bachelor's degree in PR, journalism, communications, marketing, or a related field.
• Experience:
  • 5-7 years of PR experience managing corporate brands, preferably with agency background.
  • Proven track record in handling PR crises and multinational/global communications.
  • Demonstrated leadership in managing a small team or agency.
  • B2B marketing expertise, with a deep understanding of content and digital marketing.
  • Agency strategy and planning experience is advantageous.
• Skills:
  • Ability to foresee future trends and develop global marketing strategies adaptable across regions.
  • Preference for AI-generated content marketing & PR experience.
  • Exceptional writing and storytelling abilities, with versatility in adapting tone and voice for various audiences.
  • Strategic thinker with experience in setting and monitoring performance metrics.
  • Strong business sense and enthusiasm for technology, robotics, and logistics.
• Additional Requirements:
  • Thrives in a fast-paced, multicultural, and multilingual work environment.
  • Willingness to travel for trade shows, video shoots, media events, etc.

Preferred Candidates:
We prioritize candidates with multinational experience, PR crisis management skills, and strong leadership qualities.

Geek is an Equal Opportunity Employer:
We are committed to diversity and inclusion, welcoming applications from all backgrounds, including minorities, females, individuals with disabilities, veterans, and those of diverse gender identities and sexual orientations.

Join Us:
If you are passionate about technology and innovation, and ready to lead our global PR and content marketing efforts, we invite you to apply and become a part of the Geek family. Together, let's shape the future of logistics and supply chain with cutting-edge robotics technology.