What are the responsibilities and job description for the Content Marketing Specialist position at RIOS GLOBAL?

Job Description

We are looking for a talented Content Marketing Specialist to join our team and help us craft compelling narratives that resonate with our customers across multiple digital channels.

As a Content Marketing Specialist, you will be responsible for developing and executing content strategies that align with our marketing goals. You’ll create high-quality content across various formats—blogs, social media, case studies, whitepapers, email newsletters, and more. You’ll also work closely with the marketing team to ensure content is optimized for SEO and supports broader campaign efforts to drive engagement, lead generation, and conversions.

Key Responsibilities :

Develop and execute a comprehensive content strategy that supports brand objectives, product launches, and customer engagement.
Create and curate high-quality content for blogs, websites, social media, email marketing, and other digital platforms.
Conduct keyword research and implement SEO best practices to ensure content is optimized for search engines and attracts organic traffic.
Collaborate with cross-functional teams (design, product, sales, etc.) to create content that aligns with customer pain points, solutions, and brand voice.
Monitor content performance using analytics tools and adjust strategies based on insights (e.g., Google Analytics, social media insights).
Build and maintain an editorial calendar to ensure timely, consistent content delivery.
Write compelling copy that encourages engagement, drives traffic, and nurtures leads through the sales funnel.
Manage content distribution and promotion across social media platforms and other relevant digital channels.
Stay up-to-date with the latest content marketing trends, tools, and best practices, continuously evolving strategies to keep content fresh and effective.
Assist with content-related campaign planning, working closely with the marketing team to drive overall digital marketing objectives.

Requirements :

Bachelor’s degree in Marketing, Communications, Journalism, or related field (or equivalent experience).

2 years of experience in content marketing or content creation, with a strong portfolio of published work.

Exceptional writing, editing, and storytelling skills, with the ability to create content that resonates with a diverse audience.

Strong knowledge of SEO and how to optimize content for search engines.

Familiarity with social media platforms and strategies for leveraging them for content promotion.

Analytical mindset with the ability to measure content performance and use data to inform strategy.

Excellent organizational and project management skills, with the ability to manage multiple projects and meet deadlines.

Creative and strategic thinker, able to adapt content to meet business goals and audience needs.

Why Join Us?

Competitive salary and benefits package.

Opportunity to work with a dynamic, creative, and collaborative team.

Professional development opportunities to help you grow your career.

Work on impactful projects that directly contribute to the company’s growth and success.

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Marketing and Communications Associate

RIOS GLOBAL

Atlanta, GA Full Time

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Content Marketing Specialist

What are the responsibilities and job description for the Content Marketing Specialist position at RIOS GLOBAL?

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