SEO & Content Marketing Specialist

StruXure, a wholly-owned subsidiary of The AZEK Company is an industry-leading manufacturer of Pergolas and Cabanas in Dahlonega, GA 7 Cumming, GA

StruXure is a company driven to transform outdoor living. Our innovative products create unique space providing a combination of sun, shade and shelter. Check out our online platforms to see more of the flexible systems we are building today. We are seeking a new team member to help us keep up the innovation and reliability.

Are you passionate about driving digital growth through SEO, content marketing, and social media engagement? Do you have a strategic mindset and a knack for crafting compelling content? If so, we want you on our team!

Position: SEO & Content Marketing Specialist

Key Responsibilities

• SEO Optimization: Develop and execute SEO strategies to improve organic search rankings and website traffic.
• Content Creation: Develop SEO-friendly content for blog posts, website pages, newsletters, and social media.
• Email Marketing: Create and manage email campaigns, including newsletters, promotions, and drip campaigns, while tracking performance.
• Social Media Management: Oversee company social media accounts (Facebook, Instagram, LinkedIn, YouTube, etc.), create and schedule engaging posts, and respond to customer inquiries. Monitor and respond to Google reviews and social media comments to maintain a positive brand reputation.
• Analytics & Reporting: Monitor key performance metrics for SEO and content initiatives, analyze data, and provide actionable insights to improve performance.
• Collaboration: Work closely with the R&D, Sales, and New Product teams to develop and maintain product collateral to support dealer sales initiatives.
  
  

Success Measures

First 90 Days:

• Conduct a full SEO audit of the website, identify priority areas for improvement, and implement basic on-page optimizations (meta tags, headings, image alt text, internal linking).
• Develop a 30-day content calendar and initiate regular social media and blog posting.
  
  

First 6 Months

• Conduct a comprehensive audit of existing content to assess organization, effectiveness, and gaps. Identify areas for improvement and develop a strategic plan to enhance content quality, SEO performance, and audience engagement.
• Respond to all inquiries, comments, and reviews on social media and Google within 24 hours.
• Assist in content development for new product launches with provided direction.
• Generate monthly performance reports showcasing SEO growth, content engagement, and other key KPIs.
  
  

First Year

• Demonstrate a measurable increase in organic traffic and improved search rankings.
• Implement a comprehensive external backlink strategy.
• Work independently, generating content ideas and collateral with little to no supervision or direction.
• Develop at least one major marketing initiative, such as a dealer marketing program.
  
  

Qualifications & Skills

• 1-3 years’ experience in SEO, content marketing, and social media management.
• Strong understanding of SEO tools (Google Analytics, Google Search Console, SEMrush, etc.).
• Excellent writing, editing, and communication skills.
• Ability to analyze data and develop actionable insights.
• Experience with email marketing platforms and campaign management.
• Familiarity with content management systems (WordPress, HubSpot, etc.).
• Knowledge of AI-driven content tools (e.g., ChatGPT, Jasper) is a plus.
• Knowledge of SEO tools (e.g., Google Analytics, Ahrefs, SEMrush, SurferSEO, Screaming Frog).
• Ability to collaborate with cross-functional teams and manage multiple projects simultaneously.
• Knowledge of digital marketing, social media strategies, and content distribution.
  
  

Why Join Us?

• Opportunity to make a direct impact on the company's digital growth.
• Collaborative and innovative work environment.
• Room for creativity and strategic input in shaping content and marketing initiatives.
• Competitive salary and benefits.
  
  

If you are a creative thinker who understands how to blend data-driven SEO strategy with compelling content creation, we’d love to hear from you!

Are you concerned that you don’t meet every requirement listed above? Don't let that stop you from applying! Studies reveal that some applicants refrain from applying for jobs unless they fulfill every single requirement. We don't believe in the notion of a "perfect" candidate. If you are confident in your ability to excel in the role, adapt swiftly, and are committed to contributing to our mission of building a more sustainable future, we warmly welcome your application.

Compensation for roles at AZEK varies depending on a wide range of factors including but not limited to the specific work location, role, skill set and level of experience. The annual salary for this role is $60,000 to $70,000. In addition to base salary, we offer generous bonus opportunities that significantly increase earning potential.

The AZEK Company (www.azekco.com) is a $1.3 Billion and growing industry-leading manufacturer of beautiful, low-maintenance building products, and is highly committed to accelerating the use of recycled materials. We use our expertise in materials science to engineer and manufacture high-quality, sustainable residential and commercial building products that improve lives and businesses. All of AZEK’s products are designed to replace wood, metal and other traditional materials in a variety of applications. In June 2020, we completed a highly successful IPO (NYSE: AZEK).