What are the responsibilities and job description for the Manager of Paid Search Marketing position at GEICO?
MANAGER PAID SEARCH MARKETING - PERFORMANCE MARKETING, GEICO
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GEICO is seeking a
Manager of Paid Search Marketing
- This individual will be an integral part of GEICO’s performance media team which is comprised of an internal paid search team that develops and executes paid search campaigns but also oversees a paid media agency for the other paid media channels (e.g. programmatic display and social media). This individual will develop, execute, optimize and report paid search campaigns while simultaneously coordinating with the paid media agency to drive profitable business growth. This role requires the agility to go hands-on keyboard and manage complex campaign execution.Collaboration and confidence will be critical to the success of this role. Our marketing organization is rapidly evolving and integrating new functions – so it’s important you are comfortable with a high level of interoperability across various internal and external teams to produce solutions as well as developing new methods.This role reports into the Sr. Director, Performance Marketing.Our department’s hybrid model is 3 days in the office per week, with flexibility. Corporate offices are in the following locations : Chevy Chase, MD; Manhattan, NY; Chicago, Illinois; Cleveland, OH
RESPONSIBILITIES : Develop and execute comprehensive PPC / paid search strategy for GEICO and individual lines of business, to drive profitable growth, improve quote completion rates and grow efficiency in cost per new business metrics.
Manage and hold accountable paid media agency across consideration and conversion funnels for all non-paid search channels, such as social and programmatic display.
Participate in a culture of high velocity testing and diligent measurement that will improve efficiency and efficacy and generate scalable results.
Input into a KPI based learning agenda to assess paid media performance over time.
Perform ad-hoc, weekly, monthly, quarterly and annual analyses pertaining to line of business performance, historical trend analysis, brand demand, and competitor insights.
Derive data-driven insights to identify growth opportunities and content performance drivers across paid activity on YouTube, TikTok, Meta, Snap and Pinterest.
Drive continuous performance improvement through optimization of performance tactics.
Collaborate with cross-functional teams, including Creative, Analytics and Media Strategy & Planning, to align goals with business performance objectives.
Stay updated with evolving paid search best practices and algorithm changes.
Report into the Senior Director of Performance Marketing.
QUALIFICATIONS : Bachelor’s Degree or relevant experience.
5 years of experience in PPC and digital marketing.
Mastery of SA360 and Google Ads (AdWords).
Experience with social media platforms (e.g. Facebook, Pinterest, Snap, TikTok, etc.).
Proficiency in Google Analytics.
Performance marketing mindset to work toward goals and targets.
Strong analytical skills for keyword research, data analysis, and performance tracking.
Excellent communication skills, both written and verbal, for collaboration and reporting.
CORE COMPETENCIES : Drives Innovative Business Improvements : Develops new insights into solutions that result in organizational improvements; promotes a work environment that fosters creative thinking, innovation and rational risk-taking.
Balances Immediate and Long-Term Priorities : Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals.
Delivers Results : Focuses on the critical few objectives that add the most value and channels own and others' energy to consistently deliver results that meet or exceed expectations.
Imports and Exports Good Ideas : Relentlessly seeks, shares, and adopts ideas and best practices in and outside the Company and embraces change introduced by others.
Make the complex simple : Through brainstorms, workshops, and educational summits, you empower others to learn and action your lessons.
Effectively field immediate questions while also addressing the bigger picture by connecting and influencing key stakeholders inside and outside of GEICO.
PREFERRED QUALIFICATIONS : Experience with large enterprise budgets.
Agency experience.
Incrementality measurement experience.
Previous experience in broader marketing roles or traffic acquisition.
LOCATION : Our department’s hybrid model is 3 days in the office per week, with flexibility. Corporate offices are in the following locations : Chevy Chase, MD; Manhattan, NY; Chicago, Illinois; Cleveland, OH
LI-MA1Annual Salary :
97,375.00 - $172,200.00The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate / annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.At this time, GEICO will not sponsor a new applicant for employment authorization for this position.Benefits : As an Associate, you’ll enjoy our Total Rewards Program
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Salary : $97,375 - $172,200
