What are the responsibilities and job description for the Senior Paid Search Marketing Manager position at Little Spoon, Inc?
About the Role :
Little Spoon is seeking a highly motivated and data-driven individual to join our team as a Senior Paid Search Marketing Manager . In this role, you will be responsible for building and optimizing paid search campaigns across Google and Bing to drive efficient customer acquisition, engagement, and revenue growth.
What You'll Do :
- Build and optimize Google Ads and other PPC campaigns, including keyword research, ad copy creation, bid management, and performance analysis.
- Achieve targeted performance KPIs (CAC, conversion) including optimizations and campaign troubleshooting
- Stay updated with the latest trends, algorithm changes, and best practices in search marketing to ensure our strategies remain competitive and effective
- Assist in budget allocation and forecasting to ensure efficient use of resources and alignment with overall business goals
- Prepare regular reports and presentations for stakeholders to communicate campaign results, insights, and recommendations
- Partner closely with cross-functional teams such as Marketing Analytics, Product, Finance, Engineering, and Growth to drive best practices, identify testing opportunities and develop roadmaps
- Ability to learn quickly and be agile with shifting priorities and strategies
- Partner with strategic cross-functional teams to support GTM plans for upcoming product launches
Who You Are :
About Little Spoon :
Little Spoon is the fastest growing baby and kids food brand in the United States. On a mission to make parents' lives easier and kids healthier, we are bringing the future of kids food to the modern parent through a first-of-its-kind platform of products delivered straight to your door. Little Spoon sets your child up for a lifetime of health, from a baby's very first bites through to their big kid years, with a portfolio of freshly-made baby food, early finger foods, toddler, big kid meals and snacks. Since launch, the company has delivered more than 50 million meals and is responsible for feeding more than 2.9% of US babies, helping to simplify the lives of hundreds of thousands of parents. Learn more at LittleSpoon.com or find us on Instagram at @LittleSpoon .
Recent accolades include :
Inc. Best Workplaces
Inc. 100 Fastest Growing Companies
Fast Company Brands That Matter
EY Entrepreneur of the Year Finalist
If you have a disability and require accommodation during our interview process, please let us know how we can help make the interview process fair to your needs.
