Marketing Director

Marketing Director Job Description

Position Title: Marketing Director
Reports To: Integrator / GM
Location: 1931 Barton Dr. Shreveport La, 71107
Job Type: Full-Time
Department: Marketing

Job Overview

The Marketing Director will supply leadership, management, and accountability to develop from the ground up a highly productive marketing department. The early stages of department development will require the director to wear multiple marketing department hats. They will oversee the strategic and operational aspects of the company’s marketing efforts. This role requires a highly skilled professional with strong leadership abilities and a deep understanding of marketing strategies, brand management, digital marketing, and market research. The ideal candidate will drive growth, enhance the company’s brand presence, and foster customer engagement to achieve business objectives.

Key Responsibilities

• Strategic Planning & Execution
• Develop and implement a comprehensive marketing strategy aligned with the company’s business goals.
• Oversee the creation of annual marketing plans, including budget allocation, campaign schedules, and resource management.
• Lead market research and data analysis to identify trends, customer needs, and opportunities for growth.
• Brand Management
• Oversee the development and positioning of the company’s brand to ensure consistency across all channels and touchpoints.
• Drive brand awareness and ensure that brand messaging resonates with target audiences.
• Monitor brand health through performance metrics, customer feedback, and market performance.
• Team Leadership & Collaboration
• Manage and mentor a team of marketing professionals, providing guidance, support, and career development.
• Foster cross-functional collaboration between marketing, sales, product, and other departments to ensure alignment and maximize impact.
• Set clear performance goals for the marketing team, providing regular feedback and evaluating performance.
• Digital Marketing & Social Media
• Oversee the development and execution of digital marketing campaigns, including SEO, SEM, email marketing, and social media.
• Manage the company’s digital presence, including website optimization, content creation, and social media strategy.
• Analyze digital metrics and optimize campaigns to improve ROI.
• Advertising & Promotions
• Plan, execute, and monitor advertising campaigns across multiple platforms (TV, radio, digital, print, etc.).
• Optimize promotional strategies to drive customer acquisition and retention.
• Manage relationships with external agencies, media vendors, and partners to ensure cost-effective and high-quality advertising.
• Budget Management & ROI Analysis
• Develop and manage the marketing budget, ensuring that resources are allocated effectively to meet strategic goals.
• Analyze marketing campaign results and adjust strategies based on performance metrics to maximize ROI.
• Report on marketing performance, trends, and forecasts to executive leadership.
• Customer Experience & Market Positioning
• Ensure that customer feedback, insights, and expectations are integrated into marketing strategies.
• Continuously evaluate the company’s market position and develop strategies to differentiate it from competitors.
• Enhance customer loyalty through engagement strategies, including CRM initiatives and personalized marketing efforts.
• Public Relations & Communication
• Manage external communications, including press releases, media relations, and crisis management.
• Represent the company at industry events, conferences, and networking functions to increase visibility and promote thought leadership.

Qualifications

• Education: Bachelor’s degree in Marketing, Business, or a related field (MBA or advanced degree preferred).
• Experience:
• Prefer 7-10 years of experience in marketing, with at least 3-5 years in a leadership role.
• Proven track record in developing and executing successful marketing strategies across various channels.
• Strong experience in digital marketing, brand management, and team leadership.
• Skills:
• Excellent leadership, communication, and interpersonal skills.
• Strong analytical and problem-solving abilities.
• Expertise in marketing software, CRM tools, Google Analytics, SEO/SEM, and social media platforms.
• Ability to work under pressure and manage multiple projects simultaneously.

Key Attributes

• Creative Vision: Ability to think creatively and strategically, proposing innovative ideas that align with business objectives.
• Data-Driven: Strong focus on metrics and ROI, using data to drive decision-making.
• Results-Oriented: A track record of meeting or exceeding marketing Scorecards (KPI’s) and business goals.
• Adaptability: Comfortable in a fast-paced, evolving environment with the ability to pivot as needed.
• Collaborative: Willingness to work closely with other departments and external partners to ensure cohesive strategies.
• Willing to do the work of “Department Development”: Department is ground floor build out. Must enthusiastically be willing to wear multiple marketing seat hats in the beginning.

Why Join Us?

At Gemco Building Systems LLC, we offer an innovative and dynamic work environment where your contributions directly impact the business. As a Marketing Director, you will play a critical role in shaping our brand’s future, leading marketing strategies, and driving measurable success. Join our team and be part of an exciting journey to redefine marketing excellence!

To Apply: Please submit your resume and a cover letter detailing your experience and why you’d be a great fit for this position.

Job Type: Full-time

Pay: $60,000.00 - $75,000.00 per year

Benefits:

• Paid time off
• Professional development assistance
• Tuition reimbursement

Schedule:

• Monday to Friday
• Weekends as needed

Work Location: In person

Salary : $60,000 - $75,000