Director Marketing Insights & Analytics

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Job Details :

Find out if this opportunity is a good fit by reading all of the information that follows below.

Enterprise Insights & Analytics at Tyson is a discipline that is linked closely to marketing and consumer-driven business decisions. Marketing Insights & Analytics efforts are grounded in deeply understanding the consumer & shopper, business drivers, competitive intelligence, foresight, innovation sizing, category and business forecasting, ROIs on investment and pricing dynamics and implications.

Tyson is looking for a Director of Marketing Insights & Analytics who will be responsible for creating, managing, and communicating business insights gained by synthesizing data from multiple sources. This position is primarily responsible for managing multiple categories using various data sources such as IRI, Nielsen, NPD Supply Track, NET, Mintel, etc. to analyze and interpret information from multiple data sources as needed. Majority of these positions give an opportunity to also manage a team of three to four analytics managers (within the organization and a service team from Nielsen and other data providers) and will report into the Sr. Director or Vice President of Analytics Insights (part of Chief Growth Office).

This individual will maintain a critical consulting and advisory role with senior management across the organization, driving best practices in analytics, building capabilities, and talent. This candidate will also need to have a proven record of leadership, strategic thinking, and persuasive communication and will be part of the Category Business Leadership team.

Location : Onsite based out of Springdale, Arkansas. This role is NOT eligible for remote / hybrid options.

Responsibilities of the role include :

• Be a leader in driving business decisions based on market data establishing key drivers and providing actionable “call to action” recommendations for growth.
• Drive the culture of foresight within the organization to anticipate future momentum of business both short & long term; be predictive in how business and market share will be impacted in the future.
• Manage a team of Analytics Managers within Tyson and Nielsen for the day-to-day delivery of business reviews and competitive intelligence and category drivers.
• Be a leader in solving complex business challenges with collaboration with other cross-functional teams in order to address business questions.
• Establish KPIs and new capabilities as best practice around measuring the impact of Media, Trade, Shopper marketing, and other activations.
• Champion synthesis of multiple first-party and syndicated information and data points such as IRI, Nielsen, NPD Supply Track, NET, Mintel, etc., and translate them into insights and fill the knowledge gap. Foster the culture to cut through the data clutter and deliver unique insights.
• Collaborate with cross-functional teams such as Demand Planning and Finance team for monthly / quarterly / yearly and long-range category and business projections with causal analysis.
• Lead Analytics throughout the complete product life cycle including brand strategy, communication strategy, innovation, product and packaging, in-market execution, and assessment.
• Master “storytelling” and engaging communication while turning data and information into actionable insights and business recommendations.
• Represent Tyson’s Analytics team in professional organizations and meetings.

An ideal candidate would have :

Consumer-based market structures (consumer need state landscape).

Relocation Assistance Eligible : Yes

Work Shift : 1ST SHIFT (United States of America)

Hourly Applicants ONLY - You must complete the task after submitting your application to provide additional information to be considered for employment.

Tyson is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability, or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision, and prescription drug benefits; and more.

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