Marketing Services

Description

The Brand/Ecommerce Manager will support and execute strategies to enhance the customer experience, drive digital marketing performance, and strengthen brand presence. Reporting to VP of Brands, this role collaborates cross-functionally with Product Development, Marketing, Operations, Technology, and external partners to ensure a seamless and engaging customer journey from acquisition to delivery.

Responsibilities:

Revenue Growth & Customer Experience:

• Drive revenue growth through strategies that enhance the end-to-end customer journey, focusing on acquisition, engagement, and retention.
• Collaborate with internal teams to develop compelling product offerings, packaging, and loyalty programs that maximize customer lifetime value (CLV).
• Partner with Operations and Customer Service to optimize shipping, payment options, and post-purchase experiences that improve customer satisfaction and repeat purchase rates.

Digital Marketing & Performance Optimization:

• Execute digital marketing campaigns across channels (email, SEO/SEM, social media, affiliate marketing, and display advertising) to increase traffic, conversion rates, and average order value (AOV).
• Monitor and optimize key performance metrics, such as revenue per visitor (RPV), return on ad spend (ROAS), and gross margin, identifying opportunities to scale.
• Collaborate with the team to ensure marketing strategies align with overall revenue and profitability goals.

Data-Driven Revenue Strategies:

• Leverage analytics tools such as Google Analytics to identify revenue opportunities, optimize the website experience, and refine targeting strategies.
• Analyze customer behavior and sales data to inform revenue-driving initiatives, including product recommendations, cross-sells, and upsells.
• Collaborate with the Business Intelligence team to develop actionable insights that support revenue growth objectives.

Technology & Process Optimization:

• Identify and implement eCommerce tools and software to streamline operations, improve efficiency, and drive revenue growth.
• Continuously test and adopt new technologies and industry best practices to enhance the online shopping experience and drive incremental revenue.

Product Development & Expansion:

• Partner with internal manufacturing to identify high-revenue opportunities for expanding product lines and enhancing existing offerings.
• Provide insights on customer preferences and market trends to inform product innovation and ensure alignment with revenue goals.
• Support product launches and promotions to maximize sales impact and profitability.

Qualifications

Tools & Software:

• Use a suite of tools and platforms to support daily operations and revenue growth initiatives, including:
  • Shopify: Manage storefront operations, product listings, and revenue analytics.
  • Klaviyo: Execute revenue-driving email campaigns and flows.
  • Recharge: Oversee subscription programs to drive recurring revenue.
  • Asana: Coordinate revenue-focused projects and cross-functional collaboration.
  • File Management Systems: Maintain organized documentation for efficient team operations.