What are the responsibilities and job description for the Digital Marketing Coordinator position at Roto-Rooter Services Company?
Overview
Digital Marketing Coordinator-Email/SMS; Website Support
Roto-Rooter, America’s premier plumbing and drain cleaning company, is the name that homeowners and businesses turn to for select quality services. We are proud of our more than 80-year history, but it’s our future that has us so excited! The Digital Marketing Coordinator will assist the Director of Digital Marketing and will work closely with both external agencies as well as other members of the Roto-Rooter marketing team. This candidate will help execute and manage multiple areas of digital marketing, including but not limited to Email Marketing, SMS, Website development, optimization and support, and SEO. He/she must have a working knowledge of the digital and SEO landscape, strong organizational skills, proficient in Excel and have experience overseeing projects while working in a very dynamic and fast past environment. The Digital Marketing Coordinator will execute multiple projects simultaneously to help in our digital marketing objectives.
This is an on-site position, located at our Home Office in downtown Cincinnati, Ohio.
Responsibilities
- Strategize, project manage and help execute a variety of digital initiatives simultaneously, including but not limited to Email Marketing, SMS, website development, content management and support, and and SEO.
- Ensure internal and external teams are aligned with project requirements. Monitor progress, thoroughly test and validate to confirm best practices are met. Oversee, implement, and manage projects/teams to achieve tight deadlines.
- Provide leadership and support during strategy, ideation, overall project scope and implementation for a variety of digital marketing programs.
- Help manage and maintain databases, content, and change requests for website using a content management system (CMS)
- Facilitate support of the website with the development team to address breaks/fixes of the website.
- Write project briefs and document new developments.
- Develop and maintain strong, trusting relationships with multiple agencies and with internal Roto-Rooter departments.
- Report and measure digital initiatives to provide ongoing strategy for continued optimizations.
- Assist in implementing various SEO and content optimizations.
- Build, execute, and report performances on marketing campaign
Requirements
- A Bachelor’s degree is required
- At lease two years of experience in digital marketing
- Experience with content management systems, SEO and/or email marketing is preferred
- Strong organizational and project management skills
- Ability to plan, manage and meet multiple priorities in a dynamically changing landscape
- Ability to solve problems and work well in both team and individual settings.
- Expertise in multi-tasking, strategizing, organizing, and prioritizing.
- Proficient in Microsoft Excel.
- Has experience with Chrome Dev Tools, Google Core Web Vitals, Google Search Console, Schema Markup, Mobile-first best practices, Content Management Systems and Salesforce Marketing Cloud. Familiar with Adobe Photoshop. Basic knowledge of HTML code is a plus.
- Excellent verbal and written communication skills. Will represent the company and maintain professionalism on the phone, video chat and in-person meetings.
Benefits
At Roto-Rooter we believe that investing in our employees is the best investment we can make. We also care about the health and welfare of our employees and their families. That’s why we are proud of our extensive employee benefit package including:
- Medical insurance with a Prescription Drug Card
- Accident and Critical Illness Insurance
- Dental Insurance
- Vision Insurance
- Paid Vacation
- Paid Training
- Life Insurance
- Matching 401K Retirement Savings Plan
- Tuition Reimbursement
- Profit Sharing
Roto-Rooter offers excellent career paths for military veterans and personnel who are planning to transition into new civilian professions. Throughout our 86 years in business, we've learned that service training, and the military structure veterans are used to, are a good fit at our company.
EEO Statement
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender, age, national origin, veteran status, military status, disability, gender identity, sexual orientation, genetic information, or any other characteristic protected by law.
