What are the responsibilities and job description for the Practice Development Manager position at Geneo?
Health & Beauty – it’s in our DNA, the name Geneo is inspired by its root word “gene”. Born out of two great companies; Lumenis®, a global leader in pioneering innovative, energy-based solutions for Aesthetic and Vision applications, and its subsidiary Pollogen®, the innovators of the groundbreaking Geneo X® and the Oxygeneo technology. Together, Pollogen & Lumenis created the perfect balance of science and artistry in Geneo®.
Glo2Facial™ is a breakthrough treatment that unlocks the body's natural superpowers: Oxfoliate™ with O2 bubbles, amplify with LUX, a lite ultrasound experience, and detox via lymphatic massage for clean, calm and naturally hydrated skin. With its cutting-edge oxfoliation™ technology, Glo2Facial is the only treatment that triggers a natural oxygenation process from within, creating the ideal conditions to nourish and transform the skin from the inside out.
The Role Summary:
Join the Geneo team as a Practice Development Manager, where you'll take charge of our field presence, actively supporting and empowering our esthetic customers (Med-Spas, Dermatologists, Plastic Surgeons, and luxury spas) to grow their businesses with Glo2Facial.
Are you passionate about building relationships and helping businesses thrive? If you're skilled at consultative sales and comfortable with 60–70% travel, we want to hear from you! Candidates should reside in the Boston, MA area and live near a major airport for easy travel.
Key Responsibilities:
- Build and maintain long-lasting relationships with customers by providing training, guidance, and support to help them achieve their goals.
- Utilize a consultative approach to sales, helping customers solve challenges, grow their business, and strengthen their partnership with Geneo.
- Interact with customers through phone, video calls, and in-person visits, delivering top-notch support and working with internal teams to ensure customer success.
- Develop strategic partnerships with estheticians and business owners, focusing on creating and executing business plans for long-term growth.
- Analyze purchasing data to identify customer needs, highlight opportunities, introduce new products, and offer customized solutions.
- Drive growth through upselling, cross-selling, and promoting additional products and services.
- Provide in-person product training to ensure customers maximize the use of Glo2Facial and maintain its prominence in their service offerings.
- Stay knowledgeable about Geneo’s full product line to support customers in enhancing their aesthetic businesses.
- Achieve sales targets for consumable products and collaborate with internal teams to identify equipment sales opportunities.
Qualifications:
- Proven experience in consultative, relationship-driven sales, especially with consumable products requiring repeat purchases.
- Background in the aesthetics industry, including dermatology, plastic surgery, med spas, or luxury spa environments.
- Demonstrated expertise in helping medical practices or spas build and scale successful businesses.
- Comfort with extensive travel (60–70%) and the ability to effectively manage a territory.
- Strong ability to analyze customer data and create tailored strategies to meet their needs.
- Exceptional communication and organizational skills, with the ability to build trust and credibility with clients.
We include full health benefits, that’s medical, dental, vision, FSAs, and HSAs. We also provide Basic Life/AD&D and Long-Term Disability coverage at no cost to you! Top these benefits off with a 401(K) plan with an employer match & did we mention, facials!
Competencies:
The ideal candidate for this role will exhibit competency in the areas listed below. At Geneo, we see possessing these values as vital to the success of the position:
Abundance: We share a win-win, pay it forward attitude.
Bend Time: We embrace a breakthrough mindset and challenge “business as usual” to achieve what others might consider impossible.
Conflict with Kindness: We value diversity of opinions and debate for better business decisions, not personal ones.
Data Drives Decisions: We celebrate the weird data that drives the most value and uncovers opportunities others miss.
Execution is Expected: This is a high performance, high IQ, no bs company.
Focus: We focus on outcomes that matter.
Job Specifications
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required by the employees of this job description. Duties, responsibilities, and activities may change at any time with or without notice.
Geneo and Glo2Facial, including hiring, assignments, training, promotion, compensation, employee benefits, employee discipline and discharge, and all other terms and employment conditions.
