What are the responsibilities and job description for the Channel Marketing Manager position at Generac Power Systems?
We are Generac, a leading energy technology company committed to powering a smarter world.
Over the 60 plus years of Generac's history, we've been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
A career at Generac means stepping into a company that leads technological advances. For more than five decades, Generac has designed and manufactured diesel, natural gas, and bi-fuel generators, but we've evolved into so much more. As we continue to grow in both size and technological advances, we consistently push past norms to pave a way towards the future. We are not simply satisfied with what is working now. Instead, we challenge ourselves to revolutionize and optimize the industry while bringing out the best in our people.
As part of the Generac Marketing Team, the Channel Marketing Manager will execute marketing strategies to drive growth with existing customers and acquire new customers. In this exciting new role, you will have the opportunity to collaborate with dealers and partner with them to run various marketing campaigns and initiatives that lead to Generac's continued success.
Major Responsibilities
- Develop and implement strategic channel marketing plans to achieve revenue and growth targets.
- Prioritize, build and execute effective marketing campaigns that generate leads and accelerate them through the funnel
- Analyze and report on the performance of channel marketing programs, communications, promotions, assets, and media presenting insights and recommendations to leadership.
- Collaborate with the sales leadership team to curate equipment and service sales experience
- Drive the development of compelling marketing communications, collateral, presentations, and promotional materials to inform, educate, engage, and support channel partners.
- Conduct in-depth market research, analyzing trends, identifying opportunities, and ensuring a competitive edge in the industry.
- Provide training and support to channel partners, ensuring a deep understanding of our marketing and sales programs.
- Establish and maintain strong relationships with key channel partners and vendors including external agencies and creative vendors building plans, negotiating agreements, and optimizing mutual success.
- Collaborate with internal teams to align channel marketing initiatives with overall company goals and strategies.
- Manage budgets effectively, ensuring optimal allocation of resources for maximum ROI. Experience developing and managing Marketing Development Funds or Co-Op Fund programs and budgets preferred.
- Track and analyze competitive marketing at a regional level
- Support local sponsorships / events / partnerships as needed
- Get familiar with local incentives and develop programs that leverage those incentives to make it as easy as possible to do business with Generac
Minimum Job Requirements
Preferred Job Requirements
Knowledge / Skills / Abilities
Great Reasons to work for Generac :
Physical Demands : While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law."
