What are the responsibilities and job description for the Brand Visual Identity Specialist Job at General Motors of Canada in Warren position at General Motors of Canada?
Job Description
This role is categorized as HYBRID . This means the successful candidate is expected to report to Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.
Brand Governance
In partnership with Global Marketing, Advertising, and Communications, the Brand Visual Identity Specialist leads creative review across our advertising, communications, and brand experience channels. Using existing guidelines and brand tools to drive global brand consistency across customer internal and external brand touchpoints.
Brand Guidelines Oversight
Beyond managing the family of existing brand guidelines (cross-channel, dealer, digital, environmental), as part of brand growth, Cadillac often defines new visual systems for campaigns, new partnerships, etc., and must strategically evolve guidelines or develop new strategic creative tools. In partnership with Cadillac global partners and stakeholders, the Visual Identity Lead develops new visual strategy and graphic guidelines related to brand distinctive assets and creative elements.
Brand Advocacy
Support brand rollout, education, and advocacy across internal teams and agency partners. The candidate should have graphic design or art direction experience with a proven ability to give detailed creative feedback across creative channels. They also support the Center of Expertise (COE) with existing relationships including Forza and Epic and explore new opportunities in collaboration with GM Design.
KEY RESPONSIBILITIES / ACCOUNTABILITIES
- Work closely with Creative Excellence, Advertising, Global Brand, Retail, Multicultural, and Agency teams.
- Lead day-to-day global brand governance and creative review across 360° advertising channels, communications, and experiences — with internal stakeholders and agency partners.
- Lead brand review global office hours.
- Manage brand guidelines across all channels.
- Manage brand microsite.
- Support Dealership digital experiences. Lead Cadillac of Manhattan digital experience creative refresh. Oversee In-Dealership digital content.
- Support training, rollouts, and onboarding of new stakeholders or partners.
- Partner with COE to provide guidance on lifestyle products and partnerships.
- Support COE with review of branded merchandise and lifestyle products.
ESSENTIAL QUALIFICATIONS / REQUIREMENTS
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
About GM
Our vision is a world with Zero Crashes, Zero Emissions, and Zero Congestion, and we embrace the responsibility to lead the change that will make our world better, safer, and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds, and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits Overview
The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan includes the following benefits, in addition to many others :
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
Equal Employment Opportunity Statements
GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics.
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