What are the responsibilities and job description for the Social Media Coordinator Job at Genesis Health Clubs in Wichita position at Genesis Health Clubs?
Job Summary :
As a savvy social media specialist, you are, well, SOCIAL. You’re able to facilitate conversations among people online and interact with others to answer any questions they may have and provide support. You are a Genesis brand ambassador to the public, you are part writer, part teacher, part developer, and part analyst; someone who understands the science / art / existence of social media and online reviews and how to use it to market our company. You enjoy writing, tweeting, posting and designing dynamic content for our promotional posts for social networks and future blogs. You also relish the opportunity to help conceptualize, coordinate, promote and go to our club and community events, managing the process and interacting with members & guests on a personal level. You also know there is more to understanding social platforms than knowing how to post a tweet or update a Facebook status. You understand the importance of our online and offline reputation. You are adept to the constant changing landscape of social media and can ensure that the company is always using the platforms in the best way. You know how to organize content, use proper grammar, and spell things correctly, but more importantly you have an insatiable passion for social media and building community within our clubs.
Duties and Responsibilities :
- Writing social media optimized posts that provide exceptional content for the reader first and foremost, and inform customers of our company, solutions and products in a contextual way, engaging on an emotional, human level.
- Scheduling of social posts to coincide with new product launches, industry announcements, events, press coverage, etc. Organizing a calendar that includes social presence from each ancillary revenue department.
- Assisting clubs in the development of their own social media content.
- Moderating social platforms to encourage conversation, remove spam content, respond to reader questions and assist with customer service questions in a real-time fashion.
- Staying current on social platform developments and updates that occur often and without notice, such as Facebook / Instagram algorithm changes as well as functionality updates on LinkedIn, Twitter, TikTok, and others.
- Continually optimize programs to grow communities and increase engagement.
- Analyzing social media engagement metrics, such as new user growth, fan likes, comments and shares, and report these numbers on a weekly basis.
- Monitoring, listening and responding to users in a “Social” way while cultivating new users and increasing activity of current users.
- Design and build social media assets (i.e. : Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
- Compiling reports for management showing results (ROI).
- 2 years of Social Media experience.
- BA in Marketing, Communications, or Journalism preferred.
- In-depth knowledge and understanding of Social Media platforms and their respective participants and how each platform can be deployed in different scenarios.
- Experience using Social Media Management systems such as Expion, HootSuite or TweetDeck.
- Excellent writing, language, and communication skills.
- A team player with the confidence to take the lead and guide other employees when necessary.
- Makes evident good technical understanding and can pick up new tools quickly.
- Customer service abilities.
- Available to work weekends and evenings when needed for social media coverage or events.
Job Requirements :
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