What are the responsibilities and job description for the Global Vice President of Marketing position at Genius Inc.?
Global Vice President of Marketing
Location: Miami, Florida
Reports to: Chief Executive Officer
Industry: EdTech, Leadership Development, Community Impact
About Genius Inc.
Genius Inc. is building a global movement to transform education, leadership development, and community empowerment through the 24 Characteristics of Genius. By integrating cutting-edge learning experiences, bold brand storytelling, and purpose-driven partnerships, we help individuals, organizations, and communities unlock their full potential.
About the Role
As the Global Vice President of Marketing, you will be the strategic leader and creative visionary responsible for building, evolving, and scaling the Genius Inc. brand. You will lead all aspects of brand, digital, performance, and content marketing, driving engagement, revenue, and global impact.
In this role, you will oversee brand development, growth marketing, social media, video production, website management, and global campaigns—creating powerful, integrated experiences that connect with audiences and drive measurable results. You'll work closely with executive leadership to position Genius Inc. as the leading voice in education and innovation across schools, corporations, and community platforms.
Key Responsibilities
Global Marketing Strategy & Leadership
- Develop and lead a holistic global marketing strategy, integrating brand, digital, performance, content, and experiential marketing.
- Build, mentor, and scale a high-performing marketing team across creative, digital, growth, PR, and content functions.
- Serve as the brand steward for Genius Inc., ensuring clear, consistent, and compelling messaging across all channels and markets.
Digital Marketing, Website & Social Media
- Lead all digital marketing initiatives, including SEO/SEM, email marketing, paid media, retargeting, and conversion optimization.
- Oversee strategy, content, and performance of the Genius Inc. website, ensuring it reflects the brand, drives traffic, and converts visitors to action.
- Develop and manage a robust social media presence across platforms (Instagram, LinkedIn, YouTube, TikTok, X, etc.), increasing engagement and community growth.
- Create and oversee data-driven campaigns to support program launches, brand awareness, recruitment, and lead generation.
Video Production & Content Development
- Own the strategy and execution of video production and multimedia storytelling, collaborating with internal teams and external partners.
- Produce compelling brand videos, educational content, promotional spots, and behind-the-scenes stories that humanize and amplify the Genius mission.
- Ensure consistent visual identity, tone, and creative excellence across all video and content formats.
Brand Development & Creative Direction
- Lead the development of bold, emotionally resonant brand campaigns that communicate the Genius Inc. mission.
- Guide the creation of high-impact creative assets—visual, written, and experiential—that drive awareness, trust, and loyalty.
- Monitor brand performance and refine messaging to ensure relevance and cultural resonance in diverse global markets.
Growth Marketing & Revenue Support
- Drive customer acquisition and engagement strategies, working closely with sales and product teams to optimize funnel performance.
- Partner with Business Development to support B2B/B2C go-to-market strategies, monetization initiatives, and customer success efforts.
- Use advanced analytics to track ROI, attribute success, and continuously refine marketing effectiveness.
Qualifications & Experience
- 5 years of senior marketing leadership experience, with demonstrated success in brand building, digital marketing, and global campaign execution.
- Proven ability to scale brands and teams in fast-paced, high-growth, purpose-driven environments.
- Strong experience leading website development, social media strategy, and multimedia/video content production.
- Expertise in performance marketing, audience segmentation, and data-driven campaign management.
- Exceptional storytelling, creative direction, and executive communication skills.
- Background in EdTech, learning innovation, leadership development, or mission-aligned industries is highly desirable.
- Bachelor’s degree required; MBA or relevant advanced degree preferred.
Why Join Genius Inc.?
- Build and scale a world-changing brand that helps people and communities unlock their genius.
- Lead an ambitious, creative, and purpose-driven marketing team.
- Drive meaningful engagement through digital, video, storytelling, and innovation.
- Make a global impact through education, leadership, and social transformation.
If you are a bold, visionary marketing leader ready to elevate a movement, we’d love to meet you.
