What are the responsibilities and job description for the Marketing Operations and CRM Specialist position at Genius Sports?
A bit about us
Do you want to join one of the world's fastest growing sports technology companies?
Genius Sports is at the epicentre of the global network connecting sports, brands and fans through official live data. Our mission is simple. We champion a more sustainable sports data ecosystem that benefits all parties.
We're looking for enthusiastic and ambitious people to join our talented team.
If you see yourself becoming part of a global family building the future of sports entertainment together, then come and grow with us.
We put trust in our people to deliver the difference for our clients around the world. It's why many of the world's largest leagues & federations such as the NFL, English Premier League, FIBA and NCAA choose to work with Genius Sports.
About this role
Responsibilities :
Operations & Strategy
- Oversee and optimize the marketing operations process, ensuring alignment across Sales & Marketing, while collaborating with Finance & Analytics teams to support forecasting and growth initiatives.
- Deliver analytical, process and technology solutions to maximize scale and performance across paid and unpaid marketing channels, reflect industry best practices and serve a growing portfolio of Genius Sports products and brands
- Manage and optimize the marketing technology stack, including Salesforce, Outreach, and ZoomInfo, ensuring tools are fully utilized and integrated effectively.
- Ensure audience behaviors and signals are accurately tracked and incorporated into digital programs.
- Maintain clean and organized marketing and sales databases; provide regular analytics and insights to measure campaign ROI, lead quality, and pipeline contribution.
- Collaborate with the marketing team to implement and optimize multi-channel campaigns, focusing on audience segmentation, email automation, and performance tracking.
Data Analytics & Reporting
Process Optimization
Required Skills and Experience :
What's in it for you?
The salary for this role is based on an annualized salary of up to $110000 to $120000 per annum depending on relevant experience. This role will also be eligible to take part in Genius Sports Group's benefits plan.
As well as a competitive salary and annual leave allowance, our benefits include health insurance, skills training and much more, depending on the location. We also offer a host of softer benefits, including many social events throughout the year such as summer and winter holiday parties, monthly team building events, sports tournaments, charity days and wellbeing activities.
How we work
We have adapted a forward-thinking 'Ways of Working' framework, which sets out (amongst other things) the opportunities for Geniuses to work flexibly, remotely and on working holidays. It affects different teams and locations differently, so please ask for further information in how it would work with this role.
Our employees are empowered to stretch the boundaries of what's achievable, always reaching further and pushing the edges to see what gives. We collaborate, we innovate, and we celebrate. We will continue to grow as an organisation and continue to invest in our highly talented and diverse team of Geniuses.
Genius Sports Group is proud to be an equal opportunities employer. We recognize and celebrate the benefits that a diverse and inclusive workforce bring to our business, our customers and our staff. We welcome and will consider all applications regardless of age, different abilities or disability, gender re-assignment, marriage, pregnancy, maternity, race or nationality, religion or belief, sex and sexual orientation (and any other applicable status). Please let us know when you apply if you need any assistance during the recruiting process due to a disability.
Salary : $110,000 - $120,000
