Creative Strategist

About Us

We specialize in helping real estate private equity firms raise capital through strategic digital marketing. Our team focuses on creating high-converting Meta ads, email campaigns, and video scripts that capture and engage potential investors. With a passion for measurable growth and data-driven creativity, we pride ourselves on delivering impactful results that expand our clients’ investor bases and help them stand out in a competitive market.

Role Overview

As a Creative Strategist, you will lead the development, execution, and optimization of creative strategies across multiple digital platforms — including Meta, Google, and emerging channels. You’ll manage a multidisciplinary team of copywriters, designers, social media managers, and video editors to produce high-performing ads, email campaigns, video scripts, and more. In addition to overseeing the creative process, you’ll be hands-on with copywriting, shaping narratives that differentiate our private equity clients and effectively raise capital.

This role combines leadership, direct-response copywriting expertise, project management, and data-driven optimization. You will conduct in-depth client interviews to uncover unique value propositions and transform them into persuasive marketing angles that resonate with potential investors.

Key Responsibilities

Creative Strategy & Development

• Conceptualize and develop ad campaigns tailored for Meta, Google, and other digital platforms, with a strong focus on capital-raising objectives.
• Conduct in-depth client interviews to identify unique value propositions that appeal to potential investors, crafting compelling marketing angles.

Team Leadership & Collaboration

• Manage and mentor a team of copywriters, designers, social media managers, and video editors.
• Oversee the end-to-end creative process—from concept to execution—across ads, email campaigns, video content, and sales copy.
• Ensure all creative output meets performance, quality, and capital-raising goals.

Hands-On Copywriting

• Write persuasive, direct-response copy for sales pages, email sequences, SMS campaigns, video scripts, and webinars—with a special focus on attracting investors and raising capital.
• Develop engaging performance marketing creatives for Meta, Google, and beyond.

Project Management & Client Relations

• Coordinate project timelines, ensuring all creative assets are delivered on schedule.
• Meet directly with clients to present capital-raising creative strategies, gather feedback, and refine campaign objectives.
• Maintain ongoing communication via Slack, Monday, Notion, or similar project management tools.

Data Analysis & Optimization

• Interpret ad performance metrics and testing data to refine campaigns and maximize investor engagement and conversions.
• Conduct A/B testing on copy, creatives, and landing pages, providing actionable insights for ongoing optimization.
• Stay updated on industry trends, competitor strategies, and platform best practices (Meta, Google, etc.) to continuously innovate—particularly in the realm of capital-raising.

Strategic Insights & Reporting

• Produce performance reports and strategic recommendations for clients and internal stakeholders, linking capital-raising outcomes to creative performance.
• Offer thought leadership on emerging marketing trends, especially within real estate and finance sectors.

Qualifications

Experience

• 4 years in creative or marketing roles (agency or corporate), with at least 1-2 years in a leadership position overseeing teams.
• Demonstrated success in digital advertising, direct-response copywriting, and performance marketing—ideally within real estate, finance, or capital-raising niches.

Technical & Creative Skills

• Strong expertise in Meta, Google, and other digital ad platforms, including creative best practices.
• Proven ability to write high-converting copy for sales letters, email funnels, video scripts, and more.
• Familiarity with design tools (e.g., Adobe Creative Suite, Figma, Canva) and marketing tech stacks.

Analytical Mindset

• Experience with A/B testing and ad account optimization, using data to inform creative decisions.
• Comfortable interpreting KPIs to drive iterative improvements in campaign performance.

Soft Skills

• Excellent communication and presentation skills; adept at interfacing with clients and internal teams.
• Strong project management abilities to juggle multiple deadlines and stakeholder expectations.
• Confidence in your craft, balanced with humility and a commitment to continuous learning.

Perks & Benefits

• Competitive Salary: $60,000 – $80,000 USD per year, commensurate with experience.
• Flexible, Hybrid Work: Enjoy a Hybrid work schedule with with 1 in-person day per week in Marlborough, MA on occasion.
• Health & Wellness: Comprehensive health benefits, dental coverage, and paid time off.
• Professional Growth: Opportunity to lead and scale a creative team, collaborate with industry leaders in real estate private equity, and refine your capital-raising marketing expertise.
• Innovative Environment: Join an enthusiastic team that values bold ideas, open communication, and a passion for delivering measurable results.

If you are a visionary storyteller, a data-driven marketer, and a collaborative leader eager to shape impactful, capital-focused campaigns in real estate and beyond, we’d love to hear from you. Apply now and help us elevate brands, empower investors, and drive unparalleled growth in the real estate private equity space.