What are the responsibilities and job description for the Commercial Business Development Manager position at Genuine Parts Company?
Job Requirements
The Genuine Parts Company seeks a highly motivated and experienced Wholesale Manager to join our team. As a key member of our sales department, you will be responsible for coordinating and implementing wholesale marketing programs within assigned territories.
Key Expectations
- Work closely with existing NAPA stores to improve communications, build customer relationships, and expand commercial sales efforts.
- Maintain exceptional customer service by resolving issues through problem-solving and identifying new sales opportunities.
- Develop plans to grow average sales per customer of Auto Care and Major Account customers, providing leadership for directing sales and marketing programs that drive real growth.
- Target new markets for expanding wholesale efforts through outside selling, targeting Major Account customers, and adding new Auto Care members.
- Administer NAPA Wholesale Rebate Program information with HQ and coordinate field training programs.
- Work with NAPA vendors and manufacturer representatives to provide strategic organization and planning for all wholesale efforts.
- Use analytics to review sales trends and progress with store salespeople, owners, managers, and Distribution Center management team.
- Redirect and support wholesale selling efforts as needed.
Essential Qualifications
- 2 years' experience in automotive aftermarket sales and management at both store and service dealer levels.
- High School Diploma or equivalent required.
- Sales Acumen: demonstrates ability to understand and apply sales principles, techniques, and processes effectively.
- Communication and Customer Focus: demonstrates ability to identify, understand, and meet customer needs to build strong relationships and influence others through clear communication.
- Resilience and Adaptability: demonstrates ability to recover quickly from setbacks, maintain motivation, and adapt to changing circumstances in a fast-paced sales environment.
- Results Orientation & Financial Acumen: demonstrates drive to meet or exceed sales targets and objectives, with focus on achieving measurable outcomes and understanding how to structure deals to meet sales and profit objectives.
- Product Knowledge: deep understanding of product specifications, features, benefits, and differentiators between products and brands.
- Technology Proficiency: comfortable using CRM systems, inventory management software, and other sales tools, leveraging digital platforms for customer engagement.
