What are the responsibilities and job description for the CRM Manager - Newark, NJ position at Genuine Search Group?
Job Overview:
Our client is seeking a skilled CRM Manager to manage and optimize email and SMS marketing initiatives for a luxury DTC brand. They are looking for a candidate with a strong background in digital marketing (specifically hands-on email & SMS marketing), a knack for creating engaging content, and a strategic skillset to drive customer acquisition, retention, and loyalty across channels. This role is in-office Monday through Thursday in Newark, NJ.
Responsibilities:
- Develop and execute comprehensive email and SMS marketing strategies, including campaign creation, testing, optimization, and performance analysis, to drive engagement and conversions.
- Oversee affiliate and refer-a-friend programs, including recruitment, communication, performance tracking, and optimization for customer acquisition.
- Manage a detailed campaign calendar, ensuring timely execution, alignment with marketing goals, and collaboration with creative and content teams for cohesive messaging and visuals.
- Act as a consultant for global distributors, supporting them in building and executing best-in-class email marketing campaigns.
- Segment email and SMS lists using customer data and behavior insights to maximize relevance and conversion rates.
- Ensure compliance with marketing regulations (e.g., GDPR, CAN-SPAM), maintain data hygiene, and develop strategies to grow the subscriber base.
- Conduct A/B testing and analyze key performance metrics to continuously optimize campaign effectiveness and ROI.
- Stay updated on industry trends and emerging tools to keep marketing efforts innovative and competitive.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or related field (or equivalent work experience).
- 4 years of experience in email, SMS, affiliate, and referral marketing within a B2C environment.
- Experience using email marketing platforms (e.g., Klaviyo, Listrak) and SMS marketing tools.
- Experience with A/B testing, email rendering tools (e.g., Litmus, Email on Acid), and deliverability best practices.
- Knowledge of email analytics, segmentation, personalization strategies, and regulatory compliance (e.g., CAN-SPAM, GDPR).
- Familiarity with affiliate and referral marketing strategies/tools.
- Ability to analyze data and optimize campaign performance.
- Effective communication skills and attention to detail.
- Ability to manage multiple projects and meet deadlines.
Salary : $85,000 - $150,000
