Senior Marketing Manager

GSSI is a global company with a brand that holds significant value in the industries that we operate in.  The purpose of this job is to strengthen, grow and extend that brand in new and creative ways that provide a direct positive impact on GSSI performance. 

The ideal candidate for this role will bring:

• A successful track record of measurably growing marketing performance through hands-on work
• An infectious level of energy, passion, and drive to maximize results
• A desire to positively impact all areas of our business, not just the Marketing group

This is an exciting opportunity to bring your experience to the company consistently voted as the #1 place to work in New Hampshire and help to influence our future trajectory.

Primary Responsibilities: 

• Design and management of an overall actionable marketing strategy that matches business goals
• Ownership of the Customer Journey across all customer facing platforms
• Management and analysis of an SEO strategy that keeps up with that ever-evolving ecosystem
• Help to develop customer personas and then develop campaigns to engage those customers
• Collaboration with Product Management, Sales and Engineering groups to establish portfolio positioning based on specific value propositions for each product
• Constant evaluation of the competitive environment across all regions and product categories
• Management of a social media strategy that is designed to find incremental sales leads
• Creation and management of all digital and print collateral, websites, customer facing accounts
• Plan, organize, and manage GSSI’s participation at tradeshows and conferences
• Generation of comprehensive studies on market trends, sizes, potential and risks
• Find creative ways to attract new customers to GSSI products and services
• Manage and optimize Salesforce CRM to support marketing initiatives, including lead tracking, segmentation, campaign execution, and reporting
• Implementation and management of tools and processes that improve efficiency, especially across groups
• Direct management and mentoring of other members on the Marketing team
• Periodic management of non-GSSI resources hired to help achieve business goals

Requirements: 

• Bachelor’s degree in a related technical field or in Business, Marketing, Communications or Psychology; MBA or Masters degree in Marketing preferred.
• A minimum of 7 years relevant experience in a marketing management or leadership position
• A minimum of 2 years of direct management experience
• Track record of SEO management that has demonstrated measurable improvement
• Experience marketing products globally, including forming unique strategies for regional markets
• Experience working with direct and indirect sales channels
• Excellent oral and written communication skills
• Proven experience developing successful marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Proficiency with digital marketing and social media strategy
• Experience with marketing automation platforms
• Attention to detail, a “can-do” attitude, and the ability to work as part of a team
• Advanced computer skills, including significant experience with marketing automation and CRM tools

Travel Requirements:

This position will require up to 10-15% overnight travel.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk, hear, and use fine motor skills. The employee is frequently required to stand, walk, sit, and reach. The employee is occasionally required to bend, kneel, squat, climb, and lift. The employee must occasionally lift or carry a maximum of 50 lbs. Finally, the employee is frequently required to drive an automobile.