Marketing Manager

Overview
We are seeking a dynamic, self-directed, experienced and creative Marketing Manager to join our marketing team and lead our efforts and drive brand awareness. The ideal candidate will possess a strong background in digital marketing, content creation and strategy, performance analytics and be passionate about branding. As the Marketing Manager, you will lead a team of marketing professionals and be responsible for developing and executing comprehensive marketing strategies that align with our business goals while collaborating closely with sales and ownership.

Duties

• Lead a team of marketing professionals to develop on-brand, engaging content, including social media, web, flyers, brochures, videos, emails, newsletters, presentations, blogs, and press releases.
• Develop and refine brand strategies that effectively communicate Verani Realty’s story, values, and voice.
• Establish and execute a content strategy to drive engagement and target key audiences across digital platforms.
• Oversee and manage the department’s budget
• Work with leadership to develop marketing initiatives that educate and support agents, promote brand resources, and enhance company-wide engagement.
• Collaborate with company-owned ancillary services and specialty divisions (mortgage, title, property management, pre-licensing school, new homes, luxury, commercial) to strengthen brand integration and internal marketing efforts.
• Oversee and optimize digital marketing efforts, including social media, advertising, SEO/SEM/PPC strategies, and lead generation initiatives.
• Manage external marketing agencies to increase online traffic and engagement.
• Incorporate national/global Berkshire Hathaway HomeServices messaging into locally relevant campaigns.
• Monitor and assess marketing efforts to ensure effectiveness and impact while optimizing within budget constraints.
• Develop and implement public relations strategies, including media outreach and leadership messaging.
• Plan and execute company-wide events, training sessions, and brand initiatives.
• Serve as the key liaison between marketing, other departments, and agents, ensuring seamless collaboration on cross-departmental projects.
• Support VeraniCARES community outreach initiatives.

Join our team as a Marketing Manager where you can make a significant impact on our growth trajectory while advancing your career in a supportive environment.

Qualifications

• Proven experience in marketing, with a strong focus on digital marketing strategies.
• Strong leadership skills with the ability to manage a team and multiple projects.
• Proficiency in digital marketing, SEO/SEM, social media strategy, and lead generation
• Excellent written and verbal communication skills.
• Experience in real estate marketing or a related industry is a plus.
• Ability to analyze marketing metrics and adapt strategies accordingly.
• Creative mindset with a strong attention to detail.
• Familiarity with Adobe Creative Suite and marketing automation tools.
• Strong skills in content marketing, B2B marketing, and performance marketing.
• Experience with e-commerce platforms, WordPress, and HTML is a plus.

Job Type: Full-time

Pay: $69,517.00 - $75,755.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 5 years (Required)

Ability to Commute:

• Londonderry, NH 03053 (Required)

Work Location: In person

Salary : $69,517 - $75,755