Content Marketing Manager

Rightworks offers the only intelligent cloud purpose-built for accounting firms and professionals. Backed by award-winning support, our fully managed IT and applications ensure customers have secure, reliable, on-demand access to their technology. We provide a curated software ecosystem that simplifies the complexity of running an accounting firm or small business, supported by a community of thought leaders, peer networks, and educational resources. Our success is made possible by leveraging decades of specialized experience in leading accounting firms, SMBs and technology companies. Thousands of Firms and SMBs count on us to run their business every day.

We have a great team, we’re growing fast and have a winning culture based on innovation, teamwork, and mutual respect.

Job Overview

We are seeking an experienced Content Marketing Manager to help us create and maximize the use of impactful, high-quality content across channels and audiences. The successful candidate is an exceptional writer and content strategist with a knack for breaking down complex topics into compelling, digestible narratives. Working closely with key partners across the organization, this individual will play a critical role in helping us drive brand awareness and preference, starting with creating and maintaining a library of critical content assets for the company.

This is a hybrid position, with the potential for up to 3 days per week in our Nashua, NH headquarters depending on location.

Key Responsibilities

• Oversee the creation and development of high-quality content, ensuring consistency in messaging and tone.
• Collaborate with product marketing, growth marketing, and creative to map and optimize content across the buyer journey.
• Analyze content performance and make data-driven decisions to optimize strategies.
• Stay updated with industry and content marketing trends and incorporate them into content strategies for us to explore and test
• Partner with subject matter experts to develop original content in a variety of formats, from blog posts and articles to white papers, company presentations, and more
• Maximize the value and reach of our content by turning high-performing assets into a library of derivative pieces for use in multiple channels
• Build and execute content strategies that support and amplify our short- and long-term marketing initiatives and campaigns
• Be a steward of best practices in messaging, grammar, writing, and style
• Measure and report on content performance; optimize based on results
• Help develop standards, processes, and tools to drive greater efficiencies in how we work and operate as a cross-functional team
• Partner closely with the department lead to identify content gaps serving both internal and external audiences.
• Be excited about moving from one writing project to the next, across multiple formats, with several initiatives running in parallel.
• Partner with research lead to turn findings into digestible short-form content that positions us as thought leaders by providing insights for the profession.
  
  

Requirements

• Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
• 3 years of editorial experience, ideally in the B2B tech/enterprise software or accounting space.
• Proven experience as a content manager or in a similar role, with a strong portfolio of work.
• Excellent writing, editing, and proofreading skills.
• Strong leadership and team management skills.
• Ability to work independently and meet deadlines.
• Proficiency in content management systems and analytics tools.
• Strong portfolio of published work that demonstrates exceptional writing skills and ability to translate complex topics into simple, digestible content
• A thinker and a doer mindset—excited about driving strategy while simultaneously rolling up your sleeves to write and edit content in a variety of formats
• Ability to multi-task and prioritize projects in a dynamic environment
• Collaborative team player with great interpersonal skills and the ability to work cross-functionally
• Ability to deliver feedback thoughtfully and receive it gracefully
• Strong project management skills and attention to detail
  
  

Eligibility Requirements

• This role is open to US Citizens or permanent residents authorized to work in the United States. Rightworks LLC is unable to offer visa sponsorship.
• Due to specific state regulations, we are unable to accept applications from residents of California, Hawaii, or Alaska.
• Relocation will not be offered for this position.
  
  

Benefits

To provide best-in-class solutions, we need a best-in-class team. We offer competitive salaries to recruit the best talent. We provide company-paid short and long-term disability insurance, life insurance and a generous 401K match. We offer highly affordable medical, dental, vision coverage, and many other valuable benefits. We offer a generous PTO bank, and numerous paid holidays, affording you the time to be there for what is important in your life. We encourage giving back to our communities by providing paid time off for volunteering. We are proud to be an Equal Opportunity Employer!