What are the responsibilities and job description for the Marketing Operations Manager position at Rightworks?
Rightworks offers the only intelligent cloud purpose-built for accounting firms and professionals. Backed by award-winning around-the-clock US-based support, our fully managed IT and applications ensure customers have secure, reliable, on-demand access to their technology. We provide a curated software ecosystem that simplifies the complexity of running an accounting firm or small business, supported by a community of thought leaders, peer networks and educational resources. Our success is made possible by leveraging decades of specialized experience in leading accounting firms and technology companies. Thousands of Firms and SMBs count on us to run their business every day.
We have a great team, we’re growing fast and have a winning culture based on innovation, teamwork and mutual respect.
Job Overview
The Marketing Operations Manager is responsible for the day-to-day administration of the Marketing technology stack, including our Pardot instance, and creation and execution of automated programs, and other digital messaging. Working in a fast-paced environment, this individual is responsible for the execution, optimization, and reporting of our lead flow across different business units. They will also collaborate with other members of the marketing organization on database health and managing existing and new integrations, as well as troubleshoot email delivery and system issues.
Note: This is a hybrid position, with the potential for up to 2-3 days per week in our Nashua, NH headquarters depending on location.
Responsibilities
To provide best-in-class solutions, we need a best-in-class team. We offer competitive salaries to recruit the best talent. We provide company paid short and long-term disability insurance, life insurance and a generous 401K match. We offer highly affordable medical, dental, vision coverage, and many other valuable benefits. We offer a generous PTO bank, and numerous paid holidays, affording you the time to be there for what is important in your life. We encourage giving back to our communities by providing volunteer paid time off. We are proud to be an Equal Opportunity Employer!
This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the employer.
We have a great team, we’re growing fast and have a winning culture based on innovation, teamwork and mutual respect.
Job Overview
The Marketing Operations Manager is responsible for the day-to-day administration of the Marketing technology stack, including our Pardot instance, and creation and execution of automated programs, and other digital messaging. Working in a fast-paced environment, this individual is responsible for the execution, optimization, and reporting of our lead flow across different business units. They will also collaborate with other members of the marketing organization on database health and managing existing and new integrations, as well as troubleshoot email delivery and system issues.
Note: This is a hybrid position, with the potential for up to 2-3 days per week in our Nashua, NH headquarters depending on location.
Responsibilities
- Understand, document and support business processes among sales, sales ops, marketing and marketing ops
- Help architect marketing tech solutions for marketing stakeholders based on current and future processes and business goals
- Administer Pardot, including the management of users, contact database, Engagement programs, campaigns, and automation rules.
- Manage Pardot integration with 3rd party tools like D&B, Qualified, Groove, Calendly, Gravity forms, Partner stack, Storylane, and other parts of our existing and future tech stack. Work with IT on Pardot and Salesforce clean-up, data de-duping and enhancements
- Manage lead scoring and optimize lead routing alongside sales ops to ensure efficient routing processes.
- Import leads from Tradeshows, Events, and 3rd party promotional events for tracking results.
- Continually improve lead nurture and other conversion rate optimization opportunities
- Monitor and evolve the marketing Campaign framework to ensure learnings are applied to campaign optimization, and tracking is clear and adopted universally. Provide recommendations and insights across marketing and sales orgs.
- Work effectively with Sales and SalesOps to govern lead SLAs and marketing-sales interlock. Seen has a highly collaborative partner with SalesOps/RevOps and Business systems to ensure accurate tracking and reporting.
- Troubleshoot sync errors between Salesforce and Pardot/Marketing Automation.
- Proactively test and ensure all forms and workflows are working appropriately.
- Evaluate and recommend new/changes to our martech stack.
- Ownership of end-to-end marketing tracking and reporting, including tying marketing activity to goals and actuals (lead and revenue). Ensure lead follow up by sales and partner to optimize conversion based on speed to lead and overall cadences. Create and manage Marketing reporting leveraging Pardot and Salesforce objects.
- Support high-performing email marketing, including guiding growth of the Email Automation Specialist, and own some hands-on email nurture and other campaigns as needed. Day to Day management of Marketing Ops Specialist
- 5 years' hands-on experience in email marketing and MarTech administration (Pardot and Salesforce preferred)
- Is seen as a go-to trusted source of marketing results and operational excellence by others across the organization.
- Current Certified Salesforce Pardot Administrator
- Hands-on experience with tools like Groove, CallRail, Calendly, Qualified, PartnerStack and Wrike
- Working knowledge of HTML, CSS and JavaScript.
- Highly analytical, including ability to build SFDC, spreadsheets and tools like PowerBI to show clear marketing results as needed.
- Comfortable presenting marketing results to sales/marketing and executive leaders.
- Expertise in development of automation rules, Engagement Studio programs and B2BMA
- Deep understanding of digital privacy laws and best practices - GDPR, CCPA and CASL
- Experience with Marketo, and experience migrating from Pardot to Marketo a plus
- Experience implementing new marketing technologies (e.g. Qualified)
- Strong sense of project ownership and accountability
- Technology driven and ability to pivot and learn new tools
- Self-starter with an ability to manage numerous projects with tight deadlines
- High attention to detail, execution, and strong focus on quality
- Positive attitude and willingness to take on any tasks
- Bachelor's degree required
- This role is open to US Citizens or permanent residents authorized to work in the United States. Rightworks LLC is unable to offer visa sponsorship.
- Due to specific state regulations, we are unable to accept applications from residents of California, Hawaii, or Alaska.
- Relocation will not be offered for this position.
To provide best-in-class solutions, we need a best-in-class team. We offer competitive salaries to recruit the best talent. We provide company paid short and long-term disability insurance, life insurance and a generous 401K match. We offer highly affordable medical, dental, vision coverage, and many other valuable benefits. We offer a generous PTO bank, and numerous paid holidays, affording you the time to be there for what is important in your life. We encourage giving back to our communities by providing volunteer paid time off. We are proud to be an Equal Opportunity Employer!
This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the employer.
