What are the responsibilities and job description for the Senior Product Marketing Manager position at Geotab?
Who we are
Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Product Marketing Manager. At Geotab, Product Marketing plays a crucial role in shaping and delivering the product message to end customers and channel partners, ensuring that Geotab's story is clear and its products are widely adopted. As a product-focused company, Product Marketing is a core part of the Product team—working alongside Product Managers, Engineering, Design, and Data—to drive market outcomes and growth throughout the full product lifecycle. If you love technology, and are keen to join an industry leader — we would love to hear from you!
What you'll do:
The Senior Product Marketing Manager is the storyteller and market facing expert in their product domain, a contributor to strategy and roadmap, and the owner of growth leading to the market launch of their products through orchestration of the marketing team. This includes developing compelling product positioning and messaging, leading cross-functional teams to bring products to market successfully, and driving product adoption through targeted marketing campaigns and sales enablement. They serve as the market expert, gathering competitive intelligence and customer insights to inform the product roadmap and strategy, and act as a trusted advisor to product management, sales, and marketing teams. Ultimately, they are accountable for driving growth and market leadership for their assigned product portfolio.
How you'll make an impact
Positioning & Messaging: Tell the product story in a simple, clear, and compelling way to differentiate & share Geotab's products with the world.
Strategy: Partner with Product Marketing Management (PMM) leadership and other senior team members to build the holistic product marketing roadmap with other senior team members, ensuring alignment with business priorities. Assist with defining KPAs for the team and overall team goals year over year. Define how we'll achieve the next level of growth.
Ad-Hoc Projects/Process Development: Partner with Product Marketing Management (PMM) leadership to shape the Product Marketing craft at Geotab and the role Product Marketing plays as the team grows & develops. Stand up processes and standards for how we go to market and coordinate with internal stakeholders. Explore or manage the use of 3rd party tools or platforms to enhance the capabilities of the PMM function.
Team Leadership: Serve as a mentor for more junior team members of both PMM and the organization as whole.
Market & Competitive Intelligence: Develop razor sharp customer insights and empathy. Build expertise and a central repository for industry growth trends, personas, competition, distribution channels/partners.
Analyst Relations: Partner with marketing team to develop an analyst relations strategy for briefings and engagements, create content and messaging for analyst briefings, serve as Geotab SME in analyst content creation (review/edit content).
Deep Subject Matter Expertise: Collaborate closely with the Product Manager to embody the "voice" of the product, possessing comprehensive knowledge of its features and capabilities. Tailor messaging and documentation to meet the specific requirements of individual and sales teams.
Content Creation: Work with marketing to develop a content strategy by buyer funnel stages and serve as Geotab SME in content development. This content includes but is not limited to white papers, case studies, blog posts, slide decks, sales tools, ROI calculators, and webinars to enable product launches and ongoing marketing campaigns.
Sales Enablement: Collaborate with Sales Enablement on the creation and delivery of training programs and sales tools to equip the sales team with the knowledge and resources they need to effectively sell the product.
What you'll bring to the role
8 years of work experience ideally in Product Marketing in SaaS.
Post-Secondary Diploma/Degree specialization in Engineering, Business/Marketing, Computer Science or a related field highly valued.
Ambitious: Self starter, resourceful with strong analytical skills with the ability to problem-solve to well-judged decisions.
Strategic Thinking: Proven ability to contribute to product marketing strategy and roadmap development, with a keen sense of priorities, along with an ability to pivot as the landscape changes.
Market Analysis: Ability to analyze market trends, customer needs, and competitive landscapes.
Data-Driven Decision Making: Strong analytical skills with the ability to interpret data and make data-driven decisions.
Project Management: Proven ability to manage multiple projects simultaneously, with a strong focus on deadlines and deliverables.
Adaptability: Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and market conditions.
Customer-Centric Mindset: Deep understanding of customer needs and the ability to translate those needs into compelling product marketing strategies.
Team Leadership: Experience in mentoring and guiding junior team members.
Process Improvement: Ability to establish and optimize product marketing processes and standards.
Competitive Analysis: Expertise in conducting in-depth competitive analysis and developing strategies to differentiate products.
Networking Skills: Strong ability to build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.
Why job seekers choose Geotab
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
- The above are offered to full-time permanent employees only
How we work
Other employment statements:
Geotab will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. Geotab provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Geotab complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Geotab expressly prohibits any form of workplace harassment or discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Geotab's employees to perform their job duties may result in discipline up to and including discharge. If you would like more information about our EEO program or wish to file a complaint, please contact our EEO officer, Klaus Boeckers at HRCompliance@geotab.com. For more details, view a copy of the EEOC's Know Your Rights poster. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, "Geotab"), you acknowledge Geotab's collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to learn more about what happens with your personal data.
