Social Media and Video Coordinator

Social Media & Video Coordinator:

Head of the class - no matter the crop

Founded in Ahlen, Germany in 1880, Geringhoff has always been rooted deep within the agriculture industry. With many industry firsts & our patented technology, Geringhoff is the leader in manufacturing superior quality and performance harvesting equipment.

Job brief:

Geringhoff is looking for a social media & video coordinator to manage our social media accounts, photography, and videography. You will be responsible for creating, engaging and [DM1] original text, photo, and video content, managing posts, ads and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.

As the social media & video coordinator, we expect you to be up to date with the latest digital technologies, cameras, drones, and social media trends with a drive to continue to learn with the ever-evolving platforms and technology. You should have excellent communication skills and be able to express our company’s views creatively.

You should be able to handle our photography, videos, drone work, testimonials and social media presence ensuring high levels of web traffic and customer engagement.

Description and Job Flow Overview:

Geringhoff is a forward-thinking, fast paced company within the agricultural industry that is looking to hire a full-time employee with strong knowledge and understanding of the digital media landscape, including various social media platforms.

The individual hired for this position will need strong critical thinking skills to integrate into our vibrant and passionate team, who are excited to share this launch with an individual seeking to gain extensive online and video experience.

Benefits:

· Competitive compensation and benefits

· Fun working environment

· Paid holidays; PTO time

· Bonus earning potential

· Health and life insurance

· 401k

· HSA

· Short term disability

· Dental and vision insurance

Responsibilities:

· Monitor results and connect leads to appropriate department heads

· Monitor competition and generate comparison reports

· Perform research on current benchmark trends and audience preferences

· Design and implement social media strategy to align with business goals

· Set specific objectives and report on ROI

· Generate, edit, publish, and share engaging content daily (original text, pics, videos, news…)

· Be willing to travel to farms to get in the field action shots, create compelling videos and testimonials of our products to be used for social, web and in other marketing efforts

· Monitor traffic and metrics

· Collaborate with internal teams including marketing, sales and product support to ensure brand consistency and accuracy

· Communicate with followers, respond to queries quickly and monitor customer reviews

· Oversee social media accounts design

· Suggest and implement new features to develop brand awareness, like promotions and competitions

· Stay up to date with current technologies and trends in social media, design tools and applications

· Help in other areas as needed

Requirements:

· Must be willing and able to travel

· Proven experience in social media

· Hands on experience in content management

· Willing to grow, learn and develop video and editing skills

· Willing to attain a drone pilot’s license

· Excellent copywriting skills

· Ability to deliver creative content (text, image, and video)

· Solid knowledge of SEO, keyword research and Google Analytics

· Knowledge of online marketing channels

· Familiarity with web design a plus

· Working knowledge of design programs

· Excellent communication skills

· Analytical and multitasking skills

· Degree in marketing or social media marketing (preferred)

· Must be extremely organized, hard-working, energetic and a team player willing to work cross-departmentally to ensure accuracy

Job Type: Full-time

Pay: $54,000.00 - $60,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• Monday to Friday
• Weekends as needed

Experience:

• Marketing: 1 year (Required)

Work Location: Hybrid remote in Saint Cloud, MN 56304

Salary : $54,000 - $60,000